Jakarta, 31 May 2024 – Legendary coffee brand Bacha Coffee, founded in Marrakech in 1910, is on a world tour, and has landed in the heart of Jakarta at Plaza Senayan. This iconic destination seamlessly bridges heritage and innovation, making it a fitting choice for the debut of Bacha Coffee in Indonesia.
Occupying an expanse of over 400 square metres, the latest in the legacy will bring Jakarta the full concept of Bacha Coffee, featuring a boutique, takeaway counter, and coffee room all within a single captivating space. Up to 50 guests can be accommodated, whether they choose to dine in the captivating coffee room or the exclusive private dining room ; every manner of taste and preference is catered to.
The Five Senses of Arabica
Step into the Bacha Coffee Boutique and a sensorial shift transpires. A captivating wall lined from edge to edge with ochre-toned canisters initiates the experience. Guests are invited to explore over 200 types of 100% Arabica, each hand-selected from Africa, the Arabian Peninsula, Central and South America, the Caribbean, and Asia. The Bacha Coffee Boutique is full of the intoxicating aroma of freshly roasted coffee beans, enticing you to begin a journey of discovery, a mesmerising adventure that goes beyond just taste, beyond coffee, to another world.
The boutique’s intricate décor pervades the Bacha Coffee Room. Here, guests may travel through their cups back to the Dar el Bacha, where the magical spell of the original Bacha Coffee location was first cast. Set amongst walls of ochre latticework accented with meticulously hand-painted features and an authentic antique Moroccan caftan , the floors of inlaid marble chequers gleam in noir et blanc, while tables are polished and laid for the discerning with inch-perfect attention. Bacha Coffee showcases a snippet of an era where coffee from all over the world was presented to guests with utmost savoir-faire, as a sought-after privilege, in a manner of the highest form.
Adjacent to the iconic coffee room, Bacha Coffee at Plaza Senayan elevates the concept of exclusive privacy with a dedicated VIP room . Furnished with a series of tables for multiple guests, the VIP room embodies the concept of quiet luxury, where one desires for a touch of privacy amidst the choir of a hearty ambience.
Enjoy a traditional all-day dining menu of over 40 items and delectable filled croissants in six varieties including favourites like the Kaya, Almond and 1910 Coffee & Chocolate, house-made fresh daily from only the finest ingredients according to age-old techniques await. As the sun sets, explore handcrafted coffee cocktails for a spirited evening. Let coffee lead the conversation while exquisite delights beckon you back for more.
"Bacha Coffee is the product of a rich legacy, a brand that has ripened over storied brews since 1910. Our latest destination will ignite the imagination of our guests in the same way that coffee transports us to faraway destinations. We have combined old and new into one experience, paying homage to the past and inventing the future, with 100% Arabica coffee playing centre stage in this theatre of life," says Taha Bouqdib, President & CEO of V3 Gourmet. "All the senses are at play here, and our coffee is the star."
"Bacha Coffee is renowned for its one-of-a-kind concept and tantalising pure Arabica coffee varieties, and we are thrilled to bring the legendary Moroccan coffee brand to Jakarta. At Erajaya Food & Nourishment, we are dedicated to providing the highest level of quality through innovating and captivating brands that change people’s lives here in Indonesia,” explained Gabrielle Halim, CEO of Erajaya Food & Nourishment. “Bacha Coffee’s exceptional hampers also complement the Indonesian culture of gifting perfectly."
Beyond the Coffee Room
Extend the Bacha Coffee experience to your home with beautifully packaged coffees, accessories, gourmet treats, and hampers. Relive cherished coffee moments with Single Origin, Fine Blended, Fine Flavoured, and Naturally CO2 Decaffeinated varieties in purpose-made Autograph Canisters that hold up to 400g of whole or ground beans, or the well-favoured Coffee Bag Gift Box collection that consists of 12 individually packed, single-serve drip coffee bags, with popular choices like 1910 Coffee, Milano Morning Coffee, I Love Paris Coffee and more, offering convenience and consistent quality in each brew. Explore the world through an assortment of flavours in the Explorer Coffee Bag Taster or savour the rare Grand Moka Matari Coffee from Yemen in the Signature Nomad Collection.
Enhance your coffee service with the double-walled Bacha Coffee Pot in Gold that is both stylish and functional, paired seamlessly with the Heritage Collection, intricately monogrammed in Bacha Coffee’s motifs and crafted from the finest bone China. Consider expressing heartfelt sincerity with hampers, bespoke or otherwise, featuring coffees, accessories and gourmet selections like biscuits, caramels, and chocolate-covered coffee beans. Complimentary note cards and gift wrapping add a touch of elegance.
Before leaving, guests are encouraged to visit the Takeaway Counter to savour over 200 coffees prepared in Bacha Coffee's traditional manner, served hot or iced with vanilla bean flecked Chantilly cream, a raw sugar stick, or a reusable glass straw. Complete any coffee moment on-the-go with coffee cakes, pastries, and croissants with an array of fillings for a delectable sojourn anytime of the day.
Experience a legendary Bacha Coffee moment at Plaza Senayan.