Jakarta, Indonesia 11 April 2025 - CHAGEE, the internationally renowned tea brand, is thrilled to announce its official entry into Indonesia with the grand opening of its first store in Jakarta. This milestone marks CHAGEE’s continued international expansion, bringing its signature blend of tradition and innovation to Indonesian tea lovers.
Located at PIK Avenue, the new CHAGEE store offers an unparalleled tea-drinking experience, featuring a meticulously curated selection of high-quality milk teas, freshly brewed teas, and specialty beverages made with the finest ingredients. Customers can also indulge in CHAGEE's proprietary Teaspresso creations — made with an exclusive innovation that uses a pressurised brewing system to extract rich, concentrated tea flavours, forming the perfect base for its specialised Tea Lattes and Frappes.
“As we embark on this exciting journey in Indonesia, we are thrilled to introduce CHAGEE’s unique tea culture to a new audience,” said Adinda Yozari, General Manager, CHAGEE Indonesia. “Our commitment to quality and innovation aligns with the growing demand for exceptional, natural tea beverages in the Indonesian market. More than just a drink, CHAGEE is a destination where people can take a pause from their busy lives and rejuvenate themselves over a perfectly brewed cup of tea.”
The CHAGEE Tea Bar Experience
CHAGEE Tea Bars provide a welcoming space where people can unwind, reconnect, and enjoy premium tea beyond home or work — and the PIK Avenue location is no exception. As a tribute to Indonesian culture, CHAGEE collaborated with local artist Rachel Ajeng to create a striking mural that enriches the store’s ambiance. An artist with over a decade of creative experience, Rachel’s artwork reimagines tea’s journey from historic trade routes to modern-day Indonesia, seamlessly incorporating local heritage like the Kebaya, a symbol of Indonesian tradition, and Monas, Jakarta’s iconic national landmark.
The PIK Avenue store’s thoughtfully curated ambiance fosters relaxation, making it a go-to destination for tea lovers seeking a moment of inspiration.
Signature tea offerings
At the heart of the CHAGEE experience are its signature drinks, expertly crafted to deliver the perfect balance of tradition and innovation. At the Tea Bar, skilled baristas bring the art of tea brewing to life, ensuring each cup is made with sincerity and precision.
- Fresh Milk Tea – CHAGEE’s signature series blends rich, high-quality tea leaves with fresh milk, creating a smooth, indulgent experience. Perfect for those who appreciate a classic yet luxurious tea drink.
- Teaspresso Tea Latte – A modern take on tea, this specialty drink is made using CHAGEE’s proprietary pressurised brewing technology, extracting deep, concentrated tea flavours in seconds. The result — a smooth, creamy texture with a sophisticated twist on the classic latte.
- Brewed Tea – A refreshing choice for tea purists, these selections, such as Osmanthus Oolong and Tie Guan Yin, highlight the authentic, nuanced flavors of traditional teas.
CHAGEE's Expansion in Indonesia
CHAGEE’s expansion in Indonesia is driven by its joint venture with Erajaya’s subsidiary PT Era Boga Nusantara under Erajaya Food & Nourishment (EFN) division, the F&B division of Erajaya Group. Leveraging EFN’s retail expertise, CHAGEE is set to grow its footprint, starting with the PIK Avenue store, followed by stores at Mall of Indonesia and fX Sudirman in the coming weeks.
“Our strategic partnership with CHAGEE reinforces EFN’s commitment to bringing fresh and innovative F&B concepts to the Indonesian market. With a strong brand identity, outstanding product quality, and an innovative approach to modern tea culture, CHAGEE will enrich EFN’s brand portfolio.We are confident that this concept will be well received by consumers seeking a distinctive and premium tea-drinking experience,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
To commemorate its Indonesian debut, CHAGEE has planned a special grand opening celebration featuring exclusive promotions and giveaways. As part of the brand’s tradition, customers can participate in the Tear & Win initiative, with prizes including perfumes, lipsticks and vouchers. Adding a local touch, the giveaway also features limited-edition, Indonesia-exclusive phone charms inspired by iconic Indonesian landmarks.
Additionally, tea lovers can enjoy a limited-time, one-for-one opening bundle, allowing them to savour CHAGEE’s bestsellers, including the Jasmine Green Milk Tea and Da Hong Pao Milk Tea. To ensure all customers have the opportunity to enjoy CHAGEE’s offerings, each customer will be entitled to purchase up to four drinks per transaction.
For more information on CHAGEE Indonesia’s latest updates and promotions, download the CHAGEE app (App Store, Google Play) and follow CHAGEE Indonesia on Instagram, Facebook, and TikTok.
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For more information, please contact:
Amelia Allen
Corporate Communication Erajaya Group
Katrina Khoe
CHAGEE
E: [email protected]