Jakarta, March 13th , 2024 - Erajaya Active Lifestyle (ticker code: ERAL) in collaboration with ASICS Indonesia announces the opening of the 11th ASICS store located at Summarecon Mall Bandung. Spanning 112 m2 on the Ground Floor, the ASICS store will feature flagship products such as shoes, apparel, and accessories catering to running, tennis, indoor activities, and sportstyle.
The inauguration of the 11th store, also the 5th outside Jabodetabek, is part of ERAL's expansion strategy in collaboration with ASICS Indonesia to broaden its retail network while meeting the enthusiasm of active lifestyle enthusiasts, particularly the rapidly growing sports communities in Bandung.
"We are extremely proud of the close collaboration and ongoing commitment with ASICS Indonesia to promote sports interest and active lifestyles in the community. This latest ASICS store under ERAL's umbrella is situated in a strategic and trendy area among the residents of Bandung. We are confident that we can attract loyal fans and sports communities in Bandung to meet their needs through a range of ASICS flagship products, supported by top-notch service experiences ready to be provided at this store," said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
To assist loyal fans in finding suitable products, the ASICS store features the FOOT ID facility, allowing customers to check their foot shape and match shoes according to their needs, as well as treadmill facilities to try on desired shoes. The store will be equipped with a comprehensive range of products including shoes, apparel, and accessories supporting various sports such as running, tennis, volleyball, basketball, and even sportstyle.
ASICS also introduces their latest shoe products, namely the ASICS GEL-KAYANO™ 30, which is a favorite among runners and features the latest 4D GUIDANCE SYSTEM™ technology providing stability and soft FF BLAST™ PLUS ECO cushioning while running. Meanwhile, the ASICS GEL-KINSEI™ MAX is also equipped with FF BLAST™ PLUS ECO and HYBRID GEL™ TECHNOLOGY supporting softer landings and smoother transitions while running. Lastly, the ASICS NOOSA TRI™ 15 is specially designed for speed and style, combining features that support runners during triathlon sports with a bright and colorful design to provide energy for the body and mind while running.
For further inquiries, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
M: 0878 83739697
E: [email protected]; [email protected]