Jakarta, 31 December 2024 – Erajaya Active Lifestyle (ticker code: ERAL) is proud to announce its appointment as the brand-holder sole distributor of XPENG, a leading Chinese high-tech car company, in Indonesia. This appointment was formalized by signing a Memorandum of Understanding (MoU) between Erajaya Active Lifestyle, represented by its CEO Djohan Sutanto, and Alex Tang, Head of International Division of Sales and Service XPENG. This milestone marks a significant step in XPENG’s global expansion, particularly in Asia, and reinforces its commitment to delivering AI-driven, sustainable mobility solutions worldwide.
Djohan Sutanto, CEO of Erajaya Active Lifestyle said, “The MoU signing with XPENG is an important milestone in ERAL's journey, with a strategic step into the electric vehicle (EV) business, as their brand-holder sole distributor. We are proud to collaborate with XPENG, one of the world’s leading EV players, to advance the development of the electric vehicle industry in Indonesia.”
With extensive retail and distribution experience, ERAL is expanding its business into automotive industry. Leveraging ERAL’s strong network, trusted reputation and lifestyle expertise, it ensures that XPENG’s high-tech electric vehicles will receive dedicated support from importation, assembly up to aftersales. ERAL’s record of success with numerous international and world-class lifestyle brands makes it an ideal partner for XPENG, as it introduces its innovative vehicles to Indonesia’s automotive industry.
Indonesia electric vehicle (EV) market has grown rapidly, driven by government goals, to have
2 millions EV car and targeting 31.000 SPKLU/charging station by 2030 with providing government incentive of tax reductions for EV car purchase and stimulate local assembly process. XPENG’s entry into Indonesia aligns with this momentum.
“The growth of electric vehicles is not just a global trend but also a vital part of the economic transformation towards a green and sustainable economy. According to Gaikindo data, sales of electric cars across all brands from January to July 2024 have more than doubled compared to the previous year. We are confident that the superior technology and product range offered by XPENG will be well-received by the Indonesian people,” Djohan added.
"Our partnership with ERAL marks an important step in XPENG's global expansion," said Alex Tang, Head of International Division of Sales and Service XPENG. "We are excited to introduce Indonesia’s consumers to a new standard in electric mobility, combining innovative technology with exceptional design to deliver an unparalleled experience that meets the demands of today's drivers. With a vision for AI-defined mobility, we aim to revolutionize the driving experience in Indonesia, making it safer, smarter, more sustainable and more pleasant in the near future. We are excited to have this partnership with ERAL to shape future mobility in Indonesia."
The highly anticipated XPENG G6, a pure-electric mid-size coupe SUV and XPENG X9, a premium-electric 7-seater MPV, will be the first models launched in the Indonesia. Combining high performance, cutting-edge technology, and zero tailpipe emissions, the G6 offers 800- volt supercharging and an extended driving range, meeting the evolving needs of European consumers. Its next-generation operating systems and premium features will provide a seamless, AI-integrated driving experience that sets a new benchmark in electric mobility for Indonesia’s drivers. The 7-seater X9 will also be expected to win Indonesia’s customer hearts who always love 7-seater MPV. Features include a world-first, active rear-wheel steering system; a 21.4”infotainment system display – the biggest in its category; an in-vehicle hot and cold smart refrigerator plus plush seats will ready to indulge Indonesia’s customer.
This partnership with ERAL follows XPENG’s recent Southeast Asia market expansions and aligns with its goal to become a significant global player in the electric vehicle sector. XPENG’s
Southeast Asia journey began with Thailand, Malaysia and Singapore in 2024. With the recent award of a Euro NCAP 5-star safety rating for the G6, XPENG underscores its commitment to safety and quality across all markets. By 2025, XPENG will start in Indonesia as part of XPENG’s expansion to over 60 international markets, with a vision for half of its sales to come from markets outside of China.
This new phase of growth marks XPENG’s dedication to driving the future of AI-defined mobility across the globe. The upcoming launch of the G6 and X9 will set a new standard in Indonesia, offering a premium, forward-thinking solution for consumers seeking a high- performance, environmentally friendly driving experience.
For more information, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
M: 0878 83739697