Jakarta, March 7, 2025 – Erajaya Active Lifestyle [stock code: ERAL], through global sports brand ANTA, reaffirms its commitment to supporting the growth of Indonesia’s basketball community by hosting “ANTA Talks” at ANTA Store Mall of Indonesia, Jakarta, alongside the launch of the ANTA KAI 3 Collection.
The ANTA Store at Mall of Indonesia marks the fifth ANTA store under Erajaya Active Lifestyle, offering a complete range of sports essentials, from footwear and apparel to accessories. The store’s presence further establishes a new destination for sports enthusiasts—particularly basketball fans—in North Jakarta and surrounding areas.
Djohan Sutanto, CEO of Erajaya Active Lifestyle, stated “Through ANTA Talks, we aim to offer more than just products by building an ecosystem and creating a space for interaction within Indonesia’s basketball community. The presence of the ANTA Store at Mall of Indonesia, along with the launch of the ANTA KAI 3 Collection, reflects our commitment to continuously delivering innovation, relevant retail experiences, and high-technology products for sports enthusiasts, especially basketball players. We believe that strong brand growth always goes hand in hand with the growth of its community.”
Carrying the concept of an in-store community gathering, “ANTA Talks” serves as a platform for basketball enthusiasts to share inspiration, engage in discussions, and strengthen connections with representatives from Erajaya Active Lifestyle’s management, influencers, and Jakarta’s basketball community. The event was also designed as a moment of togetherness ahead of iftar, offering an experience aligned with the spirit of Ramadan.
The “ANTA Talks” series featured DJ performances, a Basketball Freestyle Performance, a Sharing Session, a Basketball Community & Influencer Meetup, and the official unveiling of the latest ANTA KAI 3 basketball shoe collection, followed by a communal iftar. The event was hosted by Edison Wardhana (IBL Caster) and featured Kevin Andrew (@kevinandrew7), influencer and basketball enthusiast, as one of the speakers in the discussion session.
On this occasion, ANTA officially introduced the ANTA KAI 3 Collection, its latest basketball footwear line engineered to support maximum on-court performance. The collection includes:
- ANTA KAI 3 Chinese New Year
- ANTA KAI 3 Mentality
- ANTA KAI 3 432HZ
The ANTA KAI 3 is equipped with advanced technologies such as a TPU Sidewall for optimal stability, a Midfoot Carbon Plate for enhanced responsiveness and propulsion, Heel Padding for extra comfort, Anti-Slip Texture for improved traction, and Full-Palm Nitrogen Technology that delivers lightweight and responsive cushioning with every step.
Through initiatives such as ANTA Talks, Erajaya Active Lifestyle continues to strengthen its position as a leading active lifestyle destination in Indonesia by bringing curated global brands, engaging retail experiences, and tangible support for the nation’s sports community.
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For more information, please contact:
Corporate Affairs Erajaya Group