Jakarta, August 15, 2024 – Erajaya Digital announced a new chapter for Erafone, which this year celebrates its 28th anniversary. Erafone is now present across the archipelago, from Aceh to Papua, through a retail network of over 1,200 stores[1] to serve loyal customers. This milestone is celebrated in various ways, including the introduction of a new tagline, logo, and jingle, as well as holding the Erafone Shopping Festival for 1.5 months, filled with exciting offers and activities.
Joy Wahjudi, CEO of Erajaya Digital, said, "Erafone's journey began with a small store in West Jakarta in 1996 and has since grown into a national retail network aspiring to be the go-to destination for connectivity and technology lifestyle in Indonesia. We are grateful for the support and trust of our loyal customers who have accompanied Erafone on its journey to becoming a proud Indonesian retail brand, both today and for the future."
Erajaya Digital introduces a new tagline for Erafone: "Closer, More Complete, Better," reflecting a renewed commitment to serving customers.
- Closer, means that Erafone stores are now more accessible, making it easier to meet the digital lifestyle needs of loyal customers. The "Click N' Pickup" service is also offered, simplifying online transactions by allowing customers to pick up their products directly from their chosen store.
- More Complete, Erafone offers an increasingly diverse range of products from over 60 brands to meet the needs of loyal customers. Beyond gadgets, customers can find smart TVs, digital vouchers for subscription services, support products for content creators, and
- Better, Loyal customers are guaranteed to receive official, warrantied products when shopping at Erafone.
At the same event, the new Erafone logo was introduced as an evolution of the previous one. The new logo is designed to be friendlier, younger, and more dynamic, while still retaining distinctive elements such as the sun rays symbolizing the hope of providing warmer service and bringing benefits to loyal customers, as well as the iconic red color, representing the passion for delivering the best service to customers.
The new logo conveys the message that Erafone continues to evolve to provide access to technology and communication within an interconnected ecosystem that prioritizes ease and productivity.
In addition to the new tagline and logo, Erafone launched a heartwarming and cheerful jingle. Erafone also introduced "Teman Erafone," the brand ambassadors for social media, namely Aditya Wasa Wirman, Eka Arrinish, and Mouldie Satria.
Erajaya Digital also announced updates to the "Upgrade Terusss!" program, allowing loyal customers at Erafone to upgrade to a new smartphone every year. In this update, the "Upgrade Terusss!" program offers higher trade-in cashback benefits compared to before.
Festival Belanja erafone
Erajaya Digital invites all loyal customers to celebrate the new chapter of Erafone through the Festival Belanja erafone, held from August 15 to September 30, 2024, featuring exciting promotions and activities. Loyal customers can enjoy a variety of exciting activities during the shopping festival:
- Bi-weekly Shopping Festival, Special promotions every two weeks.
- Surprise Flash Sales, Weekly flash sales starting from Rp28,000, with additional discounts for MyEraspace members..
- Social Media Activation, Engaging activities on social media platforms.
- Double Your Point, opportunity to double MyEraspace points by participating in games without making a purchase.
- Erafone Roadshop, The Erafone mobile unit will visit several cities, offering an in-person shopping experience through the “Click N’ Pickup” service.
- Social Media Giveaway.
- Erafone Gadget Festival, An offline event held at Lippo Mall Puri during the last week of the Festival Belanja erafone, from September 23-29, 2024.
Here are the promotions offered during the Erafone Shopping Festival*:
- Extravaganza Promo (Payday) Cashback up to Rp5.4 million.
- TV Shopping Fiesta: Opportunity to upgrade from a 32” to a 43” TV for only Rp100,000.
- Laptop Shopping Fiesta Free smartwatch valued at Rp499,000 with a minimum purchase of Rp6,499,000.
- Voucher Rp280,000 voucher with 28 MyEraspace points.
- Free Gift Gifts worth up to Rp249,000 for every Click N’ Pickup transaction.
- Additional Voucher Up to Rp880,000 voucher for transactions through erafone.com.
- Birthday Gift Rp200,000 birthday voucher.
- Flash Deal Special deals on eraspace.com during the Payday period.
- Double MyEraspace Points Earn double points for transactions made during the Erafone Shopping Festival.
- 0% Installments: Up to 24 months and additional discounts up to Rp1.5 million for credit or debit cardholders from certain banks.
The Erafone Shopping Festival is supported by partners including Akulaku, Home Credit Indonesia, Indodana, Indosat, Kredivo, OPPO, Samsung, Shopee Paylater, Vivo, Xiaomi, and XL Axiata. Bank partners supporting the event include BCA, BNI, BRI, BSI, CIMB Niaga, digibank, HSBC, Jenius, Mandiri, and UOB.
*Terms and conditions apply
[1] Based on data as of July 10, 2024
For further information, please contact:
Didit Putra Erlangga - Corporate Communications Erajaya Group
M: 0811 871 432