Jakarta, 19 December 2024 - Erajaya Food & Nourishment (EFN) continues to demonstrate its commitment to the culinary and grocery retail industry in Indonesia by introducing new brands and expanding its retail presence. As one of the leading providers of high-quality food and beverage (F&B) products and services in the country, EFN has built a strong reputation by bringing world-renowned brands to its portfolio. Through ongoing innovation, EFN continuously seeks to enrich customers' dining experiences with more exciting and diverse options, ensuring that every customer enjoys quality products with an unforgettable experience. This year alone, EFN successfully introduced two new brands, Curry Up and Wetzel’s Pretzels, to delight food lovers across Indonesia.
To underline its dedication to providing exceptional culinary and grocery shopping experiences, Erajaya Food & Nourishment (EFN) proudly announces the opening of new outlets for three of its flagship brands: Paris Baguette, Wetzel’s Pretzels, and GrandLucky Superstore at Puri Indah Mall 2. These new outlets not only enrich Indonesia's culinary scene with high-quality brands but also offer fresh and premium grocery products, reinforcing EFN's commitment to delivering exceptional dining and shopping experiences that cater to the dynamic lifestyles of Indonesians.
Gabrielle Halim, CEO of Erajaya Food & Nourishment, stated, “At Erajaya Food & Nourishment, innovation and quality for maximum customer satisfaction are ingrained in our DNA. We continuously explore ways to offer more exciting and diverse dining and shopping concepts that align with the dynamic urban lifestyle of our customers. The opening of these outlets is part of our broader strategy to enhance brand presence, penetrate new market segments, and deliver exceptional experiences to consumers. We believe this will further strengthen our position as a leading provider of high-quality food, beverages, and daily necessities in Indonesia.”
The new Wetzel’s Pretzels outlet at Puri Indah Mall 2 features a warm and welcoming concept for customers. Unlike the grab-and-go setup of its outlet at Street Gallery, Pondok Indah Mall, this new location includes seating areas, allowing customers to enjoy freshly baked pretzels on-site. The outlet aims to serve families and young adults, particularly in the West Jakarta area.
Wetzel’s Pretzels brings its signature creations crafted with a special dough to deliver soft, delicious pretzels. Customers can choose from a variety of classic and specialty pretzels, such as savory cheese pretzels paired with a selection of delectable dipping sauces. For those seeking a more filling option, the Jumbo Jumbo Sausages are a great choice, while Sausage Bites and Bitz are perfect for snacking on the go. To quench your thirst, Wetzel’s Pretzels offers refreshing beverages, including their signature Fresh Lemonade, Frozen Lemonade, and Frozen Granita.
Meanwhile, the new Paris Baguette outlet at Puri Indah Mall 2 marks the brand's 15th location in Indonesia. This outlet offers a complete bakery and café experience, making it a must-visit destination for lovers of fresh bread, delicious dishes, and premium beverages. Paris Baguette blends its signature French-inspired pastries with flavors tailored to Indonesian tastes, providing an ideal culinary experience for any time of day.
As part of its Q4 2024 expansion, Paris Baguette has opened several strategic outlets across Indonesia. To celebrate the festive season and the opening of this new location, Paris Baguette is launching an exclusive collaboration with KitKat, available only in Jakarta and Tangerang outlets starting December 13, 2024. This special menu features delightful treats like Holly Jolly Shortcake, Salted Caramel Shortcake, Matchadamia Latte, and Mr. Grinch’s Latte, available for a limited time with prices starting at IDR 50,000.
GrandLucky Superstore joins as an anchor tenant at Puri Indah Mall 2, offering a superstore experience across a 2,200 m² space. The store features a wide range of products, including high-quality fresh produce, imported goods, and unique local products like soy sauce, tea, and coffee sourced from across Indonesia. The store also offers regional souvenirs and curated snacks from local MSMEs, ensuring a comprehensive grocery shopping experience.
Through PT Mitra Belanja Anda (MBA), EFN continues to expand its grocery retail network, managing a total of 12 outlets under the GrandLucky Superstore, Hokky, and Berastagi brands.
Aligned with its commitment to innovation and enhancing its product portfolio, EFN is proud to represent leading brands such as Wetzel’s Pretzels, Paris Baguette, Bacha Coffee, Curry Up, and GrandLucky Superstore. These beloved brands aim to provide memorable culinary and grocery shopping experiences, meeting the preferences and lifestyles of Indonesian consumers.
Additionally, EFN integrates its brands into MyEraspace, a loyalty program that connects customers with rewards across the Erajaya Group retail network. Members can earn points from purchases at GrandLucky, Paris Baguette, and Wetzel’s Pretzels, redeemable for rewards at various Erajaya Group brands and partners.
For updates on new outlets and promotions, follow @grandlucky, @parisbaguette_id, and @wetzelspretzels.id.
For your information, please contact:
Hadyan Hawari
Corporate Communications Erajaya Group M: 08111923995
E: [email protected]; [email protected]