Surabaya, 25 September 2024 - PT Mitra Belanja Anda (MBA), a joint venture between Erajaya Food & Nourishment (EFN) and PT Perjuangan Anak Muda (PAM), continues to expand its reach with the latest Hokky outlet in CitraLand Surabaya. The opening of this store is a strategic move to facilitate customer access to high-quality fresh products and everyday necessities in West Surabaya. Hokky CitraLand Surabaya is ideally located in the CBD area, which serves as a commercial and lifestyle hub, occupying an area of 6,000 m² with a sales area of 1,700 m². It is the first supermarket in the region to offer various facilities supporting modern customer lifestyles, such as F&B tenants, a bakery, a coffee shop, and more.
Rudy Wirawan, the President Director of PT Mitra Belanja Anda (MBA), stated, “The concept we are presenting is a strategy to make Hokky CitraLand a destination for lifestyle needs and complementary facilities for our customers in the West Surabaya area. With a selection of premium products and genuine service, we hope Hokky can become a go-to choice for customers to shop for everyday needs while enjoying their favorite culinary experiences, making the shopping experience here not only appealing but also enjoyable.”
Alongside the inauguration of the new store, Hokky, known for its expertise in delivering fresh, high-quality local fruits and vegetables, is also introducing premium local products. Examples include Kiojay Mango, which, when ripe, has a sweet taste and can weigh over 1 kilogram per fruit; Gedong Gincu Mango from Cirebon, famous for its rich sweetness; Indramayu Mango; Harum Manis Suluhan Mango; and Papua Taro. The presence of these exotic local products competes with the popularity of imported fruits such as Shine Muscat grapes from Korea, Kyoho grapes, Seedless Envy grapes from America, blueberries, and Jumbo pears from Korea.
In addition to providing fresh produce and everyday needs, Hokky also offers a variety of regional specialties and snacks from local SMEs that have been taste-tested by a tasting panel. Some of the signature Surabaya products available include Hokky Spikoe (Lapis Surabaya) and Hokky Bluder Bread, known for its soft, cotton-like texture, making them perfect souvenirs for out-of-town relations. Moreover, for local Surabaya customers, Hokky features snacks from various other cities, such as A1 Bakpao and Henis Bread from Jakarta, Kartika Toast from Bandung, Popia Atak and Uyen WW from Medan, and many more.
“The presence of curated local snacks, premium fruit products, and regional specialties is one of the unique features that makes Hokky special and different. Through this initiative, we hope to introduce the diverse and unique products of the archipelago that are hard to find elsewhere, so that when customers seek these products, Hokky will always be their primary destination,” Rudy added.
Customers can also visit popular F&B tenants such as Pizza Pizza Pizza, which serves freshly baked pizzas with an engaging preparation and baking process in front of customers. There’s also Maison Pierre, an authentic French patisserie offering a variety of pastries, financiers, cakes, and sourdough bread. Other options include Expat Coffee, known for its diverse coffee beans, as well as Yoshinoya and Fei Mao Kopitiam, providing relaxing spots for customers after shopping.
During the grand opening period from September 25 to October 8, 2024, customers can participate in a variety of exciting activities and promotions as follows*:
- Claw machine activity for customers who spend a minimum of 1 million Rupiah, allowing them to play and have a chance to win prizes such as POP MART blind box products, including the LABUBU Time to Chill-Vinyl Plush Doll[1], gold bars, electronic money cards, and other prizes.
- Human claw machine activity, held for the first time in West Surabaya, for customers who spend a minimum of 2 million Rupiah, with a variety of exciting snack prizes.
- Special promotions for customers who make transactions using QR codes, debit cards, or credit cards from BCA, BNI, BRI, DBS, HSBC, Mandiri, UOB, and Bank Jatim.
To date, MBA has opened and operated GrandLucky Superstore locations in Sanur Bali, Mall of Indonesia, Sedayu City Kelapa Gading, Central Market PIK Golf Island, Sumbawa NTB, BSD City, Udayana Bali, and Kota Harapan Indah Bekasi, as well as Hokky Supermarket in Pakuwon City Surabaya and CitraLand Surabaya.
* Terms & conditions apply.
[1] Trademarks, brands and products are fully owned by their respective brand owners.
For further information, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
Mobile : 0878 8373 9697
Email :[email protected]; [email protected]