Jakarta, February 28, 2024 - Erajaya Active Lifestyle (ticker code: ERAL) through its private label IT (Immersive Tech) introduces the IT Active Watch Curve WR01, the inaugural product in the smartwatch category. This feature-rich smartwatch also comes with several advantages such as water resistance, standby capability up to 7 days, and three fashionable color options to complement the active lifestyle of users.
Andre Tanudjaja, Project Director of IT (Immersive Tech), said, "Through this smartwatch, the product portfolio of IT (Immersive Tech) becomes more comprehensive in accompanying users to achieve a better quality of life. Loyal customers can rely on the IT (Immersive Tech) brand, which now has 204 types of products ranging from smart home, intercom, audio, mobile accessories, and now including smartwatches. We believe that the IT Active Watch Curve WR01 will become a preferred wearable device due to its advanced features, spacious screen, durability in various conditions, and 1-year service warranty from TAM."-
The IT Active Watch Curve WR01 is equipped with trackers for 100 types of sports, allowing users to set targets for various physical exercises. This device also monitors heart rate, oxygen levels, and blood pressure, ensuring users are always aware of their fitness condition. Sleep monitoring feature is also available to remind users about the timing and quality of sleep to ensure they can be more productive the next day.
Information from this smartwatch is displayed on a comfortable-to-read 1.96-inch AMOLED screen, and its battery can last up to 7 days on standby. Its water-resistant feature ensures that the IT Active Watch Curve can still be used in various conditions.
On February 28, 2024, IT (Immersive Tech) collaborated with BodyFit to host a sports session attended by the community and media representatives to try out the IT Active Watch Curve WR01. During the session, participants were invited to explore the features of this smartwatch and experience interacting with its user interface.
IT Active Watch Curve WR01 comes in three color options: graphite, grey, and black, offered at a price of Rp799,000 at IT Store outlets, Urban Republic, select Erafone stores, online on the website www.livewithit.id Additionally, it's available at the IT Official Store on Tokopedia and Shopee. Loyal customers can take advantage of the promotion valid until March 10, 2024, to receive 1 unit of IT Plug 30W Wall Charger Cube White worth Rp299,000 for free and the opportunity to get an additional discount of Rp100,000 by entering the code "ITAWC100" during checkout on www.livewithit.id.
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For further information, please contact:
Didit Putra Erlangga
Corporate Communications Erajaya Group
M: 0811 871 432