Jakarta, April 24, 2024 - Athletic footwear has become one of the fashion trends and its popularity continues to rise. One of the favorites is the adidas Originals collection, which has become an icon of fashion and a favorite among people worldwide, including in Indonesia. The adidas Samba, Gazelle, and Spezial product lines are now sought after to support people's daily activities. In an effort to inspire the use of adidas Originals collections for everyday lifestyle, JD Sports Indonesia, together with adidas and Hypebeast, hosted the Originals Block Party event - "We Gave The World an Original You Gave Us a Thousand Back" at ZODIAC Baresto on Tuesday (23/4).
Through this event, JD Sports Indonesia, in collaboration with adidas and Hypebeast, created The Originals Experience, which includes the Originals Campaign Lookbook and The Club Originals to strengthen the presence of adidas Originals. This collection, which has been a classic since the 1970s, was originally designed for football players but has now become a fashion icon. The product catalog includes the adidas Samba, born in the 1950s for indoor football, renowned for its rubber sole and suede-coated upper, favored by both athletes and those who appreciate casual style. The success of adidas Originals reached its peak in the 1980s when it embraced the casual fashion trend, with products like Gazelle and Handball Spezial becoming favorites with their low-profile impression.
Created exclusively by Hypemaker, the Originals Campaign Lookbook is designed to promote the range of adidas Originals products and partner with local talents. This campaign aims to build public anticipation and actively engage Gen-Z to promote the adidas Originals collection organically. Inspired by the dynamic community and passion embraced by adidas and JD Sports Indonesia, this lookbook will feature selected figures and Key Opinion Leaders expressing their interests and passions for footwear. The lookbook will debut on the Hypebeast Indonesia Channel.
Djohan Sutanto, Director of PT JD Sports Fashion Indonesia, stated, "JD Sports Indonesia always strives to bring the most popular collections of sports fashion products that are loved by the community. With this collaboration with adidas and Hypebeast Indonesia, we aim to expand interest in the adidas Originals collection, which has become a fashion icon and has always been a best seller since its launch. We hope that enthusiasts of this collection can have a maximum experience with the adidas Originals collection, and this lookbook collaboration can spread inspiration for styling these shoes in the daily lives of their fans. Of course, to support the interest in this collection, we ensure that the latest collections from adidas Samba, Gazelle, or Spezial will be available at JD Sports stores and can also be accessed through our website."
In addition to launching the exclusive lookbook, The Club Originals also serves as one of the program highlights of this event, attended by friends and community members of adidas and JD Sports Indonesia. It is presented in a series of special dinner gatherings accompanied by music performed by KIMOJI and ASA. The latest collections of adidas Samba, Gazelle, and Spezial available at JD Sports are also showcased at this event.
The adidas Originals collection can be found at all JD Sports Indonesia stores located in Mall Kelapa Gading, Lippo Mall Puri, Pondok Indah Mall, Senayan City, Central Park, Summarecon Mall Serpong, Lippo Mall Kemang, Summarecon Mall Bekasi, Sun Plaza Medan, Pakuwon Mall Surabaya, The Park Semarang, Summarecon Mall Bandung, and Trans Studio Mall Makassar. Fans of this collection can also purchase it online through the website www.jdsports.id.
For further inquiries, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
M: 0878 83739697