Jakarta, 28 August 2024 - 6IXTY8IGHT, a leading women's clothing, sleepwear, and lingerie brand in Asia, now available in Indonesia through Erajaya Active Lifestyle, presenting an exclusive collaboration with Chupa Chups. This collection features a vibrant and feminine range of apparel, from lingerie to casual wear, tailored to meet the modern lifestyle needs of young women. This collaboration, featuring 10 products, offers an exciting and fresh option for entering the summer season."
Djohan Sutanto, CEO of Erajaya Active Lifestyle, expressed, “We are proud to introduce this collaboration in Indonesia, where 6IXTY8IGHT has designed a Chupa Chups-inspired stylish women's fashion collection that emphasizes comfort. The collection is being launched both offline and online simultaneously, aiming to reach a wider audience while encouraging customers to experience shopping in our stores. This approach allows them to ensure the perfect fit and feel the comfort of the products firsthand.”
Sweet and Charming Lingerie Options
This collection features bralettes with extra padding designed to provide natural gentle breast support, boosting the wearer's confidence. The bralette comes with adjustable straps for maximum comfort and special design with Chupa Chups graphics and text on the underband of the bralette adds a unique pop and playful touch. To complete the look, there is a matching panty that perfects the overall appearance. With a hipster-style brief design, the panty is made from soft rib cotton, offering all-day comfort.
In addition to the matching bralette and panty set, the collection also offers panties with the Chupa Chups logo in chic rainbow colors, adding a cheerful and fun impression. These panties are made from lightweight and soft micro fabric and come in three captivating color options: pink, purple, and broken white.
Comfortable Casual Wear for Summer
As summer approaches, finding comfortable, breezy, and stylish clothing becomes essential for everyone. This collaborative collection from 6IXTY8IGHT and Chupa Chups offers a range of options for everyday wear, including oversized tees, crop tops, sleeveless dresses, denim skirts, and cotton shorts. Each piece boasts a fashionable and youthful design, making the collection a summer must-have.
Additionally, the collection features pajamas and sleepwear, including the Bra-free Pajama Set. This set includes a cozy tank top with lightweight bra padding, paired with matching shorts. Available in charming pastel colors, these pieces are perfect for relaxing in style."
This collection not only features 6IXTY8IGHT’s signature designs, but selected product also comes in uniquely creative packaging shaped like Chupa Chups candies. This innovative packaging enhances visual appeal and makes these collaborative items the perfect gift for loved ones.
This collection's simultaneous offline and online launch also marks the introduction of the first official online shopping channel for 6IXTY8IGHT on Shopee Mall. The presence of 6IXTY8IGHT on Shopee Mall is expected to reach more young Indonesian women who want to shop for products easily and comfortably.
The collection will be available starting August 27, 2024, and can be found at 6IXTY8IGHT stores in various locations, including Mall of Indonesia, Gandaria City, Bintaro Exchange, Mall Kelapa Gading 3, Paris Van Java, Summarecon Mall Bandung, Tunjungan Plaza, Pakuwon Mall Surabaya, and Trans Studio Mall Makassar. As part of the launch of the official online channel on Shopee Mall, 6IXTY8IGHT offers an enticing promotion.*
For more information about 6IXTY8IGHT, visit the Instagram account @6ixty8ightindo.
*Terms and conditions apply.
For more information, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
M: 0878 83739697