Jakarta, 6 November 2024 - As a leading Asian women’s clothing, sleepwear, and lingerie brand, 6IXTY8IGHT is committed to promoting breast health awareness. Through the “Bra Fit, Body Fit: Health & Style with 6IXTY8IGHT” event, 6IXTY8IGHT presented a mini talk show in collaboration with Lovepink, along with bra fitting sessions at the 6IXTY8IGHT store in Mall of Indonesia. This event aims to raise awareness about the importance of breast health, especially for Gen Z, and educate women on choosing the right bra that meets their specific needs.
“At 6IXTY8IGHT, we believe that breast health begins with a healthy lifestyle, early detection, and choosing the right bra for everyday activities. As a brand dedicated to supporting women every step of the way, we offer eight bra types designed to provide maximum comfort and support for young women in their daily lives. Through our quality products, 6IXTY8IGHT strives to actively raise awareness about the importance of breast care." said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
According to 6IXTY8IGHT, there are several important things to consider in maintaining breast health:
- Say Goodbye to Old Bras! Choose the Right Bra According to Breast Size and Shape
One common mistake in using a bra is choosing the wrong type and size for your breast shape. Many factors cause women to use the wrong bra, such as wearing old bras that have changed shape, shopping for bras online without trying them on first, or not understanding the type of bra that suits their breast shape.
As women, underwear is often not a priority. Factors such as low price and attractive design are often the main considerations when buying a bra, so quality is sometimes neglected. However, underwear is just as important as outerwear. A quality bra is the first layer that functions to support the breasts, so choosing the right bra can contribute to women's health, comfort, and boost their self-confidence in their activities. - Choose Your Go-To Bra That Suits Your Daily Activities
There are various types of bras that can be relied on to support women's daily activities. A bra used for work is certainly different from a sports bra because they have different functions. One bra that is usually a favorite is the Wireless Bra, a wire-free bra that is comfortable to wear daily for long periods.The 6IXTY8IGHT wireless bra collection includes various styles such as balcony, plunge, demi, and triangle. This collection offers push-up support to create a naturally contoured look, made with lightweight, comfortable materials t - Fight Breast Cancer Through Early Detection
Regular early detection is one of the preventive measures to prevent the detection of breast cancer at an advanced stage. Unfortunately, many people are afraid or reluctant to get checked. However, according to the Indonesian Ministry of Health, early detection of breast cancer can increase the chances of recovery by up to 80-90%.[1] It starts with a breast self-examination (SADARI) and a clinical breast examination (SADANIS) performed by a doctor or trained health worker, which includes a physical examination, breast ultrasound, or mammography.
SADARI and SADANIS can be done regularly every month by all women. If you find a lump or change in your breast during SADARI, it is recommended to see a doctor immediately for further evaluation. Lovepink is also actively calling for early detection through various programs such as PinkScreening and the Free 10,000 Breast Ultrasound Movement in several cities in Indonesia.
- Spread Information and Advocate for Breast Health
Many Gen Z and millennials may not realize that breast cancer can affect them. However, the reality is that breast cancer can affect anyone, regardless of age. Therefore, awareness of breast health needs to be continuously spread, so that everyone - young or old - can remind and support each other to take preventive measures regularly.
Maintaining a healthy lifestyle, early detection, taking care of breasts by wearing the right bra, and joining communities like Lovepink are important steps in fighting breast cancer. Women's concern for breast health will spread positive energy and strengthen support among women, so that they remain comfortable, healthy, and confident in every aspect of life.
The 6IXTY8IGHT brand in Indonesia is managed and operated under Erajaya Active Lifestyle. In addition to bras, 6IXTY8IGHT also offers a variety of other products specifically for women such as panties, sleepwear, casual wear, pajamas, lingerie, and socks with a price range starting from Rp 99.000 - Rp 699.000. Throughout November, customers can enjoy a special "Buy More, Save More" promotion, with discounts up to 35% on 6IXTY8IGHT products available in-store.*
6IXTY8IGHT stores can be found in various locations in Indonesia such as Mall of Indonesia, Gandaria City, Bintaro Exchange, Summarecon Kelapa Gading 3, Paris Van Java, Summarecon Bandung, Tunjungan Plaza 3, Pakuwon Mall Surabaya, and Trans Studio Mall Makassar. 6IXTY8IGHT also has official store on Shopee to accomodate online shopping.
For more information about 6IXTY8IGHT, follow the Instagram account at @6ixty8ightindo.
*Terms and conditions apply.
For more information, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
M: 0878 83739697