Jakarta, 8 December 2025 — As the year draws to a close, the festive spirit begins to illuminate every corner of the city. Twinkling lights, cozy Christmas decorations, and the aroma of freshly baked pastries evoke familiar memories shared with our loved ones. In this season of togetherness, Paris Baguette Indonesia introduces its newest collection, “A Season of Warmth” — a heartfelt offering that invites customers to rediscover comfort, closeness, and the joy of gathering during the holiday season.
“The holiday season reminds us that what matters most is not just the food on the table, but the people we share it with. Through ‘A Season of Warmth’, we want to encourage customers to celebrate the small everyday moments — from sending hampers to those closest to them, to enjoying their favorite desserts with family. Every product in this collection is crafted to bring comfort and togetherness,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
This limited-edition collection brings a variety of sweet and comforting creations designed to be enjoyed together. Each item comes in visually appealing packaging that blends warm brown tones with gold accents for a nostalgic touch. Customers can enjoy the following limited-time offerings:
Banana Dulce de Leche Jar Cake (Rp 88,000)
A delightful dessert featuring soft chocolate sponge, banana compote, light and airy vanilla cream, and a special Dulce de Leche sauce slow-cooked for four hours. All the layers come together perfectly in one jar, making it a convenient treat you can enjoy anytime.
Butter Croissant Pudding – Chocolate Marble (Rp 47,000)
Made from Paris Baguette’s signature butter croissant, slow-baked to achieve a soft yet crispy and moist texture, then combined with premium dark and white chocolate. This menu offers a comforting classic dessert with an elegant festive touch, just the right amount of sweetness, and an irresistible aroma — perfect to enjoy with loved ones.
Butter Croissant Pudding – Cranberry & White Chocolate (Rp 47,000)
Made from Paris Baguette’s signature butter croissant, slow-baked to achieve a soft yet crispy and moist texture, then combined with dried cranberries and white chocolate. The result is a light, aromatic, and refreshing dessert — ideal for afternoon tea or a warm treat during the holiday season.
Royal Moka Panettone (Rp 37,000)
This classic festive panettone is infused with a delicate moka aroma and flavor. Soft and buttery in texture, with coffee notes that bring a cozy sensation in every bite. A perfect choice for an afternoon snack or paired with a latte or cappuccino.
Choco Cheese Royal Cake (Rp 490,000)
A premium cake combining moist chocolate sponge, rich yet balanced cream cheese frosting, and elegant festive-season decorations. Indulgent but well-rounded in taste, it serves as an ideal gift for family or colleagues, or as a beautiful centerpiece for year-end celebrations.
To celebrate the spirit of sharing, Paris Baguette is also releasing two warm and thoughtful hamper selections. The Classic Paris Basket (Rp 250,000) features seven favorite breads and pastries inspired by the finest Parisian holiday tradition, while The Joy Box (Rp 490,000) offers 16 fruity tarts or 16 mini sandwiches — perfect as a sweet surprise, for festive gatherings, or as a token of appreciation for business partners.
During the festive period, customers can also enjoy a variety of year-end promotions, including*:
- Rp 50,000 discount for whole cake purchases with BCA credit cards
- Ro 100,000 discount for whole cake and hampers purchases with CIMB Niaga credit cards
- 15% discount on all transactions using wondr by BNI
- 20% discount for whole cakes and hampers with Bank Mandiri credit cards
Let’s celebrate the end of the year by bringing warmth to every moment. Send hampers or share Paris Baguette’s favorite desserts with loved ones to create meaningful sweet memories. The “A Season of Warmth” collection is available for a limited time at all Paris Baguette Indonesia stores. For more information, follow @parisbaguette_id on Instagram.
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*T&C Applies.
For more information, please contact:
Corporate Communications Erajaya Group