Jakarta, Indonesia, 26 November 2025 — A new chapter for modern tea culture in Jakarta begins as CHAGEE Indonesia prepares for the Grand Opening celebrations at its newest flagship store at Plaza Indonesia on 27 November 2025. This will be the brand's second flagship in the city and the first global store to introduce the brand’s refreshed identity after its 8th anniversary. The opening marks an important milestone in CHAGEE’s ongoing expansion and commitment to Indonesia.
Located in the heart of the city, Plaza Indonesia brings together shoppers, professionals, travelers and lifestyle enthusiasts. Its reputation as a premium lifestyle destination makes it a strategic anchor for CHAGEE’s next phase of growth in Indonesia.
“Plaza Indonesia is more than a strategic location for us. It brings together people from many walks of life, and this makes it the right place to introduce a flagship that tells the story of CHAGEE’s next chapter,” said Adinda Yozari, General Manager of CHAGEE Indonesia. “This store represents a new chapter for our brand. The design elements show how traditions can evolve, flow and take on new meaning, while still staying true to where they come from. We hope customers feel the same sense of connection, curiosity and warmth that inspired the creation of this space.”
Where traditions flow forward: a new era of CHAGEE design
The Plaza Indonesia flagship is the first store in the world to showcase CHAGEE’s refreshed design direction. The store brings together the richness of tea traditions and the creativity of modern design, inviting guests to experience a meaningful and contemporary tea space.
Key design elements include:
- Flowing Tea Installation that represents abundance and the warmth of Asian tea traditions
- Handcrafted Wood-Carved C-Artwork that reflects intention and craft
- Constellation Mural that introduces the brand’s new visual chapter after the anniversary refresh
Together, these elements create a contemporary and meaningful environment that celebrates CHAGEE’s past, present and future.
Official launch on 28 November: Special appearance by Maxime Bouttier and Launch Weekend Rewards
The Plaza Indonesia flagship will officially launch on 28 November, with a special appearance by renowned Indonesian actor Maxime Bouttier. Maxime will bring extra excitement to the celebration with a Tea Bar Takeover Session, where he will personally present drinks to 10 selected customers before sharing exclusive one-on-one photo moments with each guest.
To add to the celebrations, CHAGEE is launching a Tear and Win campaign at the flagship. Customers who receive a Tear and Win card will stand a chance to win exciting prizes such as the iPhone 17 Pro, the latest tech gadgets, premium travel luggage, exclusive CHAGEE merchandise and other surprise gifts throughout the opening period.
These activities are designed to create a lively and memorable experience for guests visiting the new flagship. The celebrations will run from 27 to 29 November, and everyone is invited to enjoy special moments and discover CHAGEE’s newest flagship at Plaza Indonesia.
For more updates, follow CHAGEE Indonesia on Instagram, Facebook and TikTok. The full list of CHAGEE stores in Indonesia can also be found here.
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For more information, please contact:
Corporate Communication
Erajaya Group
Katrina Khoe
CHAGEE
E: [email protected]