Erajaya

Jakarta, 2 September 2026 – Paris Baguette Indonesia introduces Shio Butter, a Salt Bread Series that brings the warmth of Korea’s increasingly popular bakery culture to life through the distinctive touch of Paris Baguette. Available for a limited time at five Paris Baguette Indonesia stores (Paris Baguette Ashta, Paris Baguette Senayan City, Paris Baguette Pondok Indah Mall 3, Paris Baguette PIK Avenue, and Paris Baguette Mall of Indonesia), Shio Butter comes in six flavor creations, ranging from classic choices to more exploratory combinations. Shio Butter offers a modern twist that is tailored to the preferences of Indonesian consumers.

In line with the growing interest in more diverse culinary experiences, consumers today are not only looking for delicious food, but also products with distinctive characteristics and unique ways to enjoy them. Shio Butter answers this demand through a combination of a crisp texture, savory flavor, and buttery aroma in every bite. Packaged in a practical and easy-to-enjoy format, the product offers a simple yet special bakery experience.

Jeremy Sim, CEO of Erajaya Food & Nourishment, said, “Korean bakery trends are becoming increasingly relevant to the everyday lives of Indonesian consumers, and through Shio Butter, Paris Baguette aims to introduce six salt bread creations with an exploratory approach while continuing to uphold the quality and premium character of our products. This product series is expected to offer customers a new way to enjoy the flavors of Korean bakery in a manner that feels closer and more relevant to their preferences.”

Six Shio Butter Creations with a Variety of Flavors

Shio Butter comes in six creations with diverse flavor profiles, ranging from classic options to more indulgent combinations.

Signature Shio Butter

Classic salt bread featuring a crisp golden crust and a soft, buttery interior, finished with a sprinkle of salt to create a balanced flavor.

Multigrain Shio Butter

A buttery salt bread combined with multigrains, offering a crisp texture and a subtle nutty flavor.

K-Garlic Cream Cheese Shio Butter

Salt bread filled with rich cream cheese and layered with aromatic Korean-style garlic butter, creating a savory and creamy flavor combination.

Choco Hazelnut Shio Butter

Enriched with chocolate hazelnut spread, this variant features melted dark chocolate and roasted hazelnuts, finished with a touch of salt for a sweet and savory flavor combination.

Strawberry & Cream Shio Butter

A combination of smooth vanilla cream and strawberry jam, complemented by fresh strawberry pieces and melted white chocolate.

Blueberry & Cream Shio Butter

Featuring vanilla cream and blueberry jam, topped with fresh blueberries and melted white chocolate to complete the flavor profile.

All Shio Butter variants are available from Rp22,000 to Rp34,000 per piece. For more information on product availability and promotions, please follow the official Instagram account @parisbaguette_id.

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For further information, please contact:

Corporate Communications Erajaya Group

E: [email protected]