Lampung, March 14, 2025 – Erajaya Active Lifestyle and ASICS Indonesia have officially launched the first ASICS store in Lampung, located at Mall Boemi Kedaton. This marks the 20th store managed by Erajaya Active Lifestyle in collaboration with ASICS, reflecting a strategic move to expand their presence in Lampung and support the active lifestyle of the local community.
Djohan Sutanto, CEO of Erajaya Active Lifestyle, stated, “The opening of the ASICS store at Mall Boemi Kedaton Lampung is a strategic step in our partnership with ASICS Indonesia to bring premium active lifestyle products closer to the people of Lampung. We believe that sports are an essential part of a healthy lifestyle. With ASICS’ cutting-edge technology and product innovations, we aim to support Lampung’s community in pursuing their sports activities with greater comfort and performance. We hope this store will inspire a more active and dynamic sports community in Lampung.”
Sota Fukushima, President Director of ASICS Indonesia, added, “ASICS believes that sports are not just about performance but also about achieving balance between body and mind. Our philosophy, ‘Sound Mind, Sound Body,’ drives us to continuously innovate and encourage more people to stay active. The presence of an ASICS store in Lampung is part of our commitment to reaching more communities across Indonesia and helping them find the right products to support their healthy lifestyles.”
At the store opening, ASICS introduced its latest ASICS GEL-NIMBUS™ 27 running shoe collection, designed to deliver superior comfort and performance for runners. The shoes feature FF BLAST™ PLUS ECO cushioning for a softer ride, PureGEL™ technology (65% softer than standard cushioning), and a lightweight Engineered Jacquard Mesh Upper. The HYBRID ASICSGRIP™ Outsole ensures optimal durability, making them the ideal choice for long-distance running.
Additionally, ASICS unveiled the ASICS GEL-RESOLUTION™ X, its newest tennis shoe engineered for players who prioritize stability, support, and endurance on the court. Combining a stylish design with high performance, this shoe offers the perfect balance of comfort and functionality for competitive tennis players.
As part of the Grand Opening celebration (March 14-15, 2025), ASICS will host exciting activities in collaboration with local sports communities:
- ASICS Fun Night Run Experience – Partnering with local running communities, ASICS invites the public to experience an exhilarating and inspiring night run while testing the ASICS GEL-NIMBUS™ 27.
- ASICS Tennis Rally Challenge – A tennis session with local clubs to promote the sport and allow participants to try the ASICS GEL-RESOLUTION™ X on the court.
To celebrate the occasion, customers at the ASICS Store in Mall Boemi Kedaton can enjoy a special "WHEEL OF RAMADAN WONDERS" promotion. With a minimum purchase of Rp2,000,000, shoppers get a chance to spin the wheel for instant discounts. This promo runs from March 10-31, 2025, with terms and conditions applied.
For more information, please contact:
Zulqarnain - Corporate Communications Erajaya Group