Jakarta, 24 November 2022 – PT Erablu Elektronik, a joint venture company between Erajaya Digital and The Gioi Di Dong from Vietnam, today opened the first EraBlue store in Indonesia, located in Ciledug, Tangerang. The EraBlue store offers the latest and greatest products from top consumer electronics brands including Samsung, Sony, LG, OPPO, Apple, and more, in a friendly, modern environment. The consumer experience is further enhanced by incorporating the customer-centric culture of The Gioi Di Dong, retailer no. 1 in Vietnam, and the best digital innovation with cutting-edge retail execution and visual merchandising standards from Erajaya, owner of Erafone, Indonesia's leading telephone retailer.
In particular, EraBlue offers customers exceptional after-sales service, with unprecedented service including free delivery and installation within one day of purchase, and one-to-one product replacement within 15 days of purchase for consumer electronics products. and small household appliances. In addition, EraBlue coordinates closely with brand principals regarding fast product warranty responses to reduce the time usually required for repairs.
Commenting on this inauguration, Joy Wahjudi, CEO Erajaya Digital, said, “As the leading smart unified channel player in Indonesia, Erajaya Digital always strives to provide more ways for our customers, both existing and future, to get their consumer electronics needs. This new EraBlue store, in collaboration with The Gioi Di Dong, is the first step in realizing the vision to become a leading retail brand in the consumer electronics sector.”
Doan Van Hieu Em, CEO of The Gioi Di Dong, said, “When we first announced our previous collaboration with Erajaya Digital, we stated our goal to become the No.1 and most trusted consumer electronics retailer in Indonesia. We believe that the new EraBlue store marks our answer to our promise to revolutionize the consumer electronics retail industry and offer unrivaled product offerings and an enhanced consumer experience in Indonesia.”
A number of attractive promos can be enjoyed by customers during the grand opening period from 24 to 30 November at this new EraBlue outlet, including flash sale cooking pans for only IDR 15,000 for the first 3 days, discounts of up to 31% and free special gifts of up to IDR 899,000 for electronic products consumers (TV, refrigerator, washing machine, air conditioner), discounts of up to 36% for small household appliances, discounts of up to IDR 1,300,000 for cellphones, discounts of up to 40% for cellphone accessories, and 0% installments for consumer electronic products starting from IDR 500,000.
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Didit Putra Erlangga
Public Relations Erajaya Group