Bandung Barat, 9 May 2025 – Erablue, a consumer electronics retail brand born from the collaboration between Erajaya Digital from Indonesia and Mobile World Group from Vietnam, today officially opened its 100th store located at Jalan Raya Batujajar Timur No. 200, Batujajar Timur Village, Batujajar District, West Bandung Regency, West Java Province. This opening is an important milestone in Erablue's journey and marks its first expansion into the Bandung area, after previously successfully developing a network of 99 stores in Jabodetabek and Karawang within two years.
Since starting its expansion in 2022, Erablue has continued to grow and now reaches more customers with superior services and quality products. This achievement is not only a manifestation of a solid expansion strategy, but also real evidence of customer enthusiasm and strong support from principals and business partners who have been with Erablue since its inception.
"The opening of the 100th store is an important momentum for Erablue to continue to strengthen its presence as an electronic retail brand that is present in the community," said Joy Wahjudi, CEO of Erajaya Digital. “We remain committed to providing a positive shopping experience and complete after-sales service to customers. Our deepest gratitude goes to Erablue's loyal customers. Thanks to your enthusiasm and trust, we can continue to grow and expand.”
With an expansion target of up to 150 stores spread across the Jabodetabek and West Java areas by the end of 2025 and 500 stores spread across Java Island by the end of 2027, Erablue continues to expand its service reach to become a major player in the national electronic retail industry. Through the presence of stores in strategic locations that are easy to reach, Erablue consistently presents a modern and transparent shopping experience, with competitive prices, and complete services — both online and offline — from purchasing to after-sales.
In order to celebrate the opening, Erablue is presenting various attractive promotions that are only valid during the opening period, including:
- Flash Sale Rp9,000 for selected products such as frypan and knife-set (while stocks last)
- Special Electronic Prices starting from 1 Million for popular products
- Cashback Voucher up to 2 Million for every electronic purchase
Not only does it offer a variety of electronic products from well-known brands, Erablue also provides various additional services such as 0% installments, free shipping, and free installation, to ensure overall customer comfort and satisfaction.
By carrying a transparent retail approach and focusing on the shopping experience, Erablue continues to strengthen its existence as a major player that provides easy, convenient, and trusted electronic shopping solutions for the Indonesian people.
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For further information, please contact:
Stephen Warouw - Corporate Communications Erajaya Group