Jakarta, 17 November 2025 – Marking three years of rapid growth, Erablue Electronics, a consumer electronics retail brand born from a partnership between Indonesia’s Erajaya Digital and Vietnam’s Mobile World Group, has collaborated with OPPO to present the exclusive launch of the latest flagship smartphone, the OPPO Find X9 Series, held at Rampstar Kitchen, West Jakarta. This celebration underscores Erablue’s commitment to strengthening strategic partnerships with leading brands and providing modern and reliable electronics shopping experiences for Indonesian consumers.
This event not only commemorates Erablue’s third anniversary as a fast-growing electronics retail network, but also symbolizes the company’s vision to deliver innovation, excellent service, and broad access to the latest technology products.
“We are proud to celebrate Erablue’s three-year journey with this special collaboration alongside OPPO. In a relatively short time, Erablue has grown to become a trusted electronics retail network for many global brands and a favorite among Indonesian customers. We are committed to continuing to deliver a modern and transparent electronics shopping experience, as well as expanding our reach so that more Indonesians can enjoy Erablue’s best service,” said Joy Wahjudi, CEO of Erajaya Digital.
Rapid Expansion and Erablue’s Role as a Modern Retail Channel
Since its establishment in 2022, Erablue has grown rapidly and now operates more than 100 stores across Jabodetabek, Karawang, and Bandung. This growth is driven by an integrated retail strategy that prioritizes customer experience and close alignment with the needs of urban communities.
The exclusive launch of the OPPO Find X9 series at Erablue strengthens the retailer’s position as an effective, trusted, and consumer-centric modern distribution channel. The OPPO Find X9 features a premium design and flagship-level camera technology, offering improved mobile photography and exceptional performance. By officially offering the Find X9 through its retail network, Erablue reinforces its commitment to being the go-to destination for consumers seeking relevant, high-quality electronic devices supported by consistent and reliable service.
OPPO Find X9 Series: A Flagship to Accompany Your Holiday Moments
The exclusive launch of the OPPO Find X9 Series at Erablue also highlights the close collaboration between OPPO and Erablue in delivering flagship devices that are easily accessible through modern retail channels. The Find X9 Series offers an elegant design with a powerful 200MP camera system, flagship performance, and a large 7500mAh battery—making it ideal as a primary device for communication, work, entertainment, and studio-quality content creation.
“We present the OPPO Find X9 Series as a flagship that combines premium design, high performance powered by the MediaTek Dimensity 9500, and a reliable 200MP Hasselblad Telephoto camera for various scenarios. Through our collaboration with Erablue, we want to ensure consumers enjoy the best experience from the moment they purchase the device to their everyday use. As the holiday moments approach, we believe the Find X9 Series will be the perfect choice for those looking to capture cherished moments with exceptional photo and video quality,” explained Patrick Owen, Vice President of OPPO Indonesia.
Capture Holiday Moments with the Find X9 Series
Ahead of the holiday season, the OPPO Find X9 Series is presented as a practical smartphone choice for capturing travel moments, outdoor activities, and quality time with family at home. The 200MP Hasselblad Telephoto camera and 4K 120fps Dolby Vision Recording allow users to record holiday experiences with clear, high-quality results. Meanwhile, its responsive performance and 7500mAh battery capable of lasting up to two full days position the device as a compact content studio in the palm of your hand.
Exclusive Promotions Up to Rp4.5 Million Across Erablue Stores
In celebration of Erablue’s 3rd anniversary and the exclusive launch of the OPPO Find X9 Series, customers can enjoy special promotions worth up to Rp4.5 million. These offers include benefits such as a 3-month Google AI Pro package and 2 TB Cloud Storage. Customers can also take advantage of 0% installment plans through Erablue’s partner banks and financial institutions, making ownership of a flagship smartphone easier and more affordable.
Additionally, for purchases made until 30 November 2025, customers will receive extra benefits including cashback vouchers up to Rp700,000 and the option to purchase a 32” Smart TV for only Rp399,000.
By officially offering the OPPO Find X9 Series through its retail network, Erablue once again reinforces its commitment to being the top destination for consumers seeking relevant and high-quality electronic devices. This collaboration with OPPO during its 3rd anniversary is expected to expand consumer options while delivering an enjoyable and memorable electronics shopping experience—especially during the year-end holiday season.
Exclusive Promotions Celebrating Erablue’s 3rd Anniversary
Under the theme "Erablue’s 3rd Anniversary Celebration," Erablue presents a series of exclusive offers to delight customers, ranging from direct discounts and chances to win prizes worth hundreds of millions of rupiah to 0% installment plans.
Special Birthday Offers from Erablue
Customers can enjoy exceptional benefits through five main programs during the celebration period:
1. Special Prices for CE Products
Get additional direct discounts on purchases of Consumer Electronics (CE) products, ensuring customers receive the best prices for upgrading their home devices.
2. Prize Draw Worth Up to Rp350 Million
Each electronics purchase gives customers the opportunity to win prizes in a draw totaling up to Rp350,000,000. Prizes are offered as Erablue vouchers as follows:
-
Rp1,000,000 vouchers for 120 winners
-
Rp5,000,000 vouchers for 20 winners
-
Rp10,000,000 vouchers for 10 winners
-
Rp30,000,000 voucher for 1 grand winner
3. Additional Cashback Up to Rp1,000,000
Enjoy additional cashback vouchers for electronics purchases as follows:
-
Minimum spend of Rp3,500,000 → cashback voucher Rp100,000
-
Minimum spend of Rp6,000,000 → cashback voucher Rp200,000
-
Minimum spend of Rp10,000,000 → cashback voucher Rp500,000
4. Buy Now, 0% Installment
To make it easier for customers to own their dream electronics, Erablue offers a Buy Now, Pay 0% Installment Later program, providing greater financial flexibility.
5. Buy a Phone, Get a Cashback Voucher for CE Products
For smartphone purchases, customers have the opportunity to receive cashback vouchers for their next purchase of CE (Consumer Electronics) products:
-
Minimum spend of Rp3,500,000 → cashback voucher Rp100,000
-
Minimum spend of Rp6,000,000 → cashback voucher Rp200,000
-
Minimum spend of Rp10,000,000 → cashback voucher Rp500,000
– End –
For more information, please contact:
Corporate Communications Erajaya Group: [email protected]