Tangerang Selatan, January 23, 2024 – PT Erablu Elektronik, a joint venture between Erajaya Digital from Indonesia and Mobile World Group from Vietnam, is set to inaugurate its 50th Erablue store in Indonesia soon. This marks a significant milestone in the development of the retail brand, which was launched at the end of 2022. To celebrate this achievement, Erablue is hosting a lucky draw program with shopping vouchers totaling Rp1 billion.
The series of celebrations began with the inauguration of Erablue Puspitek, the 46th store, on January 23, 2024. The event was attended by the Vietnamese Ambassador to Indonesia, Ta Van Thong, Doan Van Hieu Em, CEO of Mobile World Group, the board of directors of Erajaya Group, Erajaya Digital management, Erablue management, business partners, and consumers.
Joy Wahjudi, CEO of Erajaya Digital, said, “We see significant market potential in the consumer electronics sector, especially with the rapid growth of young families in Indonesia. The synergy between Erajaya Digital from Indonesia and Mobile World Group from Vietnam allows us to seize this opportunity through the Erablue retail concept and rapidly build a network of consumer electronics retail stores in locations that match the targeted consumer segment. We are confident that Erablue will become the preferred retail brand in the consumer electronics sector, offering comprehensive after-sales services that are unmatched elsewhere.”
Erablue has been serving the community in Jakarta, Bogor, Depok, Tangerang, and Bekasi, offering a range of consumer electronics products including refrigerators, TVs, washing machines, household appliances, and gadgets. Additionally, customers can also shop online through the e-commerce website at erablue.id.
Besides offering a comprehensive product portfolio, Erablue also provides unprecedented after-sales services, such as free delivery and installation within one day of purchase, and one-to-one product replacement within 30 days of purchase for consumer electronics and small household appliances. Erablue also closely coordinates with principal brands to ensure customers receive the best response for product repair warranties.
In anticipation of the inauguration of the 50th store, Erablue is holding a special promotion lasting until January 31, 2024, in the form of a lucky draw program with shopping vouchers ranging from Rp1 million to Rp50 million. Additionally, customers also have the chance to obtain shopping vouchers without drawing*. Complete information about this program can be obtained through the link https://www.erablue.id/promosi/sambut-kemeriahan-toko-ke-50-erablue-1558723.
*Terms and conditions apply
For further information, please contact:
Didit Putra Erlangga
Corporate Communication Erajaya Group