Jakarta, 28 Oktober 2021 – Erajaya Active Lifestyle (“EAL”), together with DJI, the global leader in civil drone and creative camera technology, today opened pre-orders for the DJI Action 2. unique in capturing precious moments with 4K/120fp camera resolution. DJI Action 2 has its own advantages over its predecessor, which is smaller, more flexible, and more powerful. Pre-orders for DJI Action 2 will take place from 27 October – 10 November 2021 offline at the Urban Republic outlet network, the DJI Authorized Retail Store in Grand Indonesia, as well as at certain iBox and Erafone outlets. Pre-orders can also be made online through the e-commerce platform eraspace.com, DJI official store in the marketplace Tokopedia, Shopee, Blibli, Lazada, JD.ID, and Bukalapak.
Djohan Sutanto, CEO Erajaya Active Lifestyle, stated, “The world action camera market is expected to grow rapidly, with a CAGR of around 18% in 2021 to 2026*. This is driven by several advantages over point-and-shoot or DSLR camera types. Users can record 4K videos with ease, small in size, and can be used to capture moments with family, or in challenging conditions in extreme sports such as surfing, mountain biking, sky diving and others. This time we are proud to bring DJI's newest action camera, the DJI Action 2, to Indonesia. This also marks the strong collaboration between EAL and DJI that has existed for a long time. We invite loyal DJI customers to try this new product firsthand at DJI ARS at Grand Indonesia Mall, 3A floor.”
The DJI Action 2 Dual-Screen Combo retails for IDR 8,599,000, includes the DJI Action 2 camera unit, front touchscreen module, magnetic lanyard, magnetic ball-joint adapter mount, and magnetic adapter mount. The DJI Action 2 Power Combo is priced at IDR 6,899,000, including the DJI Action 2 camera unit, power module, magnetic lanyard, and magnetic adapter mount. All other DJI Action 2 accessories including the DJI Mic* are sold separately.
“Whether you're racing down the mountain or playing with the kids at the playground, everyone deserves an easy and intuitive tool to capture and remember life's moments,” said Paul Pan, DJI's Senior Product Line Manager. “We took our action camera down to the ground and rebuilt it from scratch, just to create the DJI Action 2. You can configure this camera for neighbourhood walks, rockslides, music festivals, and other action-packed moments. The DJI Action 2 embeds legendary DJI technology in a revolutionary new range of mounts and fittings, making it even easier to see your life in action.”
During the pre-order period, customers have the opportunity to get cashback up to Rp. 500,000 and 0% installments for up to 12 months using Bank BCA, Bank Mandiri and CIMB Niaga Credit Cards at Urban Republic outlets and DJI Authorized Retail Stores. Customers can also enjoy cashback of up to IDR 500,000 for pre-orders through the DJI official store in the e-commerce marketplace. Pick-up and delivery of pre-orders for the DJI Action 2 will begin on November 11, 2021.
* Mordor Intelligence, Research & Markets Report, 2021
** DJI Mic will available in the near future
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group