Jakarta, October 30, 2023 - Erajaya Active Lifestyle, in collaboration with ASICS Indonesia, officially opened the 10th ASICS store under Erajaya Active Lifestyle on Saturday, October 28th. Located at PIK Avenue Ground Floor Unit GF-B6, this ASICS store covers an area of 85.66m² and will offer the latest shoe lineup to support the sports activities of consumers in the running, tennis, and volleyball categories.
Djohan Sutanto, the CEO of Erajaya Active Lifestyle (EAL), stated, "The opening of our 10th store is an achievement for EAL and ASICS Indonesia in strengthening the interest in sports and active lifestyles within the community. The presence of this store reflects our commitment to expanding our retail network and facilitating customer access, especially in the North Jakarta area, to the latest ASICS collections. With our top-notch service, we hope to accommodate our customers' needs in finding the most suitable shoes for their sporting activities."
Sota Fukushima, the President Director of ASICS Indonesia, expressed his pride, saying, "We can get closer to consumers in North Jakarta, especially sports enthusiasts and those looking to start exercising. The opening of the 10th store in collaboration with EAL is ASICS' commitment to encourage people to stay active in line with our mission, 'ASICS Sound Mind Sound Body,' and our latest initiative, 'Nothing Feels Better.'”
The opening of this store also marks the launch of ASICS' latest running shoe collection, the ASICS GEL-Kayano 30 and ASICS GT-2000, which come with new colorways. ASICS GEL-Kayano 30 is a legendary running shoe from ASICS designed for all types of running activities, from 5K to marathons. It can be a go-to choice for runners as it incorporates ASICS' latest 4D GUIDANCE SYSTEM™ technology, providing stability, and features soft cushioning with FF BLAST™ PLUS ECO for a comfortable running experience.
Meanwhile, the ASICS GT-2000 comes with colorways inspired by nature. It is a versatile ASICS running shoe designed for both road and trail running, featuring technologies like FF BLAST™ and LITETRUSS™ to enhance your running experience.
EAL and ASICS Indonesia believe that communities play a vital role in encouraging a wider audience to embrace an active lifestyle and prioritize health. Therefore, EAL and ASICS Indonesia consistently organize activities in collaboration with communities. To celebrate the opening of this store, EAL and ASICS Indonesia organized a Fun Run with a local running community and a tennis tournament with a local tennis community on October 29, 2023.
For further information, please contact:
Corporate Communications Erajaya Group
M: 0878 83739697