Semarang, May 18, 2026 – MST Golf, together with Erajaya Active Lifestyle [Stock Code: ERAL], officially opened its newest MST Golf store at Black Eagle Golf Course, Semarang. This opening marks MST Golf Indonesia’s first strategic expansion outside the Greater Jakarta area (Jabodetabek), while also reinforcing the company’s commitment to developing the active lifestyle ecosystem, particularly golf, in Indonesia.
Located at Black Eagle Golf Course, one of Semarang’s premier golf destinations, the store spans 4,553 square feet and is designed to provide a comprehensive shopping experience for golfers of all skill levels. The location was strategically selected due to its strong captive market within the local golf community, high frequency of play, and its position as one of the courses with consistently strong player traffic in the Central Java region.
Djohan Sutanto, CEO of Erajaya Active Lifestyle, stated: “MST Golf Indonesia’s expansion into Semarang is a strategic step in broadening our market reach beyond Jakarta, while also responding to the growing interest in golf as part of an active and premium lifestyle. We see Semarang as having strong market potential, supported by a rapidly growing golf community. The presence of MST Golf at Black Eagle Golf Course is expected not only to provide access to global products and brands, but also to enhance the overall golfing experience for customers.”
The expansion into Semarang reflects Erajaya Active Lifestyle’s approach in identifying cities with solid economic growth and developing active lifestyle market potential. Semarang has shown significant growth in the middle-to-upper consumer segment, aligning well with the golf market target audience.
Beyond being a sport, golf is increasingly evolving into a lifestyle and a platform for professional networking. With improving golf course infrastructure and a continuously growing community, Semarang has become a relevant market for expanding modern golf retail penetration.
MST Golf’s presence at Black Eagle Golf Course also strengthens its positioning as a one-stop golf retail destination within the golf course area, providing players with convenient access to high-quality equipment directly at their playing venue.
To celebrate the opening, MST Golf Indonesia is offering special promotions from May 15–31, 2026, including:
- Discounts of up to 20% on all products
- Additional cashback of up to IDR 1,500,000 for selected bank cardholders
The Semarang store opening is part of MST Golf Indonesia’s expansion roadmap, which will continue into other high-potential cities. Erajaya Active Lifestyle remains committed to delivering retail experiences that are relevant to Indonesian consumers’ needs, while also supporting the growth of the golf industry as part of a broader active lifestyle ecosystem.
MST Golf Indonesia offers more than 59 world-class golf brands, including TaylorMade, Honma, Puma, G/FORE, Adidas, Majesty, ONOFF, Yamaha, and Nike, catering to the needs of golfers across Indonesia.
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