Jakarta, 2 August 2021 – Erajaya Active Lifestyle, a business vertical of Erajaya Group, officially entered into a joint venture partnership with JD Sports Fashion plc of United Kingdom through the signing of a Joint Venture Agreement represented by Budiarto Halim from Erajaya Active Lifestyle and Peter Cowgill from JD Sports Fashion plc.
The first JD store in Indonesia is targeted to open at the beginning of next year in Jakarta and promises to revolutionize the Sports Fashion retail industry. JD ranges the latest and greatest products from international brands such as Nike, Adidas, The North Face, EA7, Hugo Boss, Tommy Hilfiger, Pink Soda and Supply & Demand in an elevated and premium environment, investing heavily in its stores to combine the best of digital innovation and visual merchandising standards to provide the ultimate shopping experience. JD also operates a “best in class” e-commerce platform ensuring a seamless customer experience whenever and wherever they choose to shop, be it online, on their phone or in-store.
Budiarto Halim, CEO of Erajaya Group, said: “We are honoured to enter into a joint venture with JD Sports Fashion plc, a global player in the Sports Fashion industry. Their innovation and expansion strategy fits well with our vision to be the leader in the active lifestyle sector. This partnership also complements our existing portfolio of renowned brands and accelerates our position as a leading active lifestyle retailer in the region.”
Peter Cowgill, Executive Chairman of JD Sports Fashion plc said: “It has been our pleasure to work with the Erajaya team to achieve this Joint Venture. We have been impressed by the energy, commitment, capability and integrity of the whole team from Erajaya Group and it is our honour to be working with such a professional and forward-thinking company. We look forward to the first JD store opening in Indonesia and to the mutual success of the business. We are delighted with this partnership which extends JD’s international reach and brings our globally recognised leading proposition of sports fashion to Indonesia.”
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group