Samarinda, 19 December 2025 – Erajaya Active Lifestyle [Stock Code: ERAL] has officially opened the first ASICS Store in Samarinda, located at Big Mall Samarinda, one of the city’s leading shopping centers and a key lifestyle destination in East Kalimantan. The opening of this store represents a strategic move by ERAL to expand its national sports retail network, while also providing easier access for the people of Samarinda and surrounding areas to high-quality sports products from the global brand ASICS. This opening also marks the 29th ASICS Store under ERAL’s management, further reinforcing ERAL’s commitment to supporting active and healthy lifestyles across various regions in Indonesia, including Kalimantan, which continues to show significant growth in its sports communities.
“We are very excited to introduce the first ASICS Store in Samarinda. This expansion is part of our commitment to getting closer to customers in various cities, including Kalimantan. We see great potential in Samarinda’s growing sports community, and the presence of this store is expected to support their needs through ASICS’ innovative, comfortable, and high-quality product range,” said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
Sota Fukushima, President Director of ASICS Indonesia, also shared his remarks: “We are proud to be present in Samarinda, which has a diverse and continuously growing sports community, particularly in running and tennis. Public enthusiasm for premium products that support performance is also very strong. Through the ASICS Store in Samarinda, ASICS aims to support the active lifestyle of the people of Samarinda and surrounding areas by enabling them to exercise more comfortably using the various products we offer, as physical activity plays a vital role in maintaining physical and mental health, in line with ASICS’ philosophy: Sound Mind, Sound Body.”
On this occasion, ASICS also introduced its latest product lineup, now directly accessible to the people of Samarinda. One of the most anticipated launches is the ASICS Gel-Nimbus 28, the latest generation running shoe featuring enhanced comfort and cushioning technology, making it ideal for both long-distance runners and beginners. In addition, the latest ASICS Ekiden Pack collection is also available at this store, featuring designs inspired by Japan’s traditional relay running culture. This product lineup further emphasizes ASICS’ commitment to delivering innovations that support the performance of athletes and sports enthusiasts at all levels.
As part of the opening celebrations, ASICS also hosted Social Fun Run and Fun Tennis activities, open to sports communities and the general public in Samarinda. These activities were designed to provide an inclusive and enjoyable sports experience while strengthening ASICS’ engagement with the local community. The opening event was further enlivened by sharing sessions, interactive games, and door prizes for participants.
With the opening of the ASICS Store in Samarinda, Erajaya Active Lifestyle hopes to deliver a more comprehensive, relevant, and customer-oriented shopping experience, while actively contributing to the growth of the sports ecosystem and active lifestyle culture in Samarinda and surrounding areas.
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For further information, please contact:
Erajaya Active Lifestyle
Badar Teguh – Corporate Secretary
E: [email protected]