Jakarta, 09 September 2026 – Erajaya Active Lifestyle [Stock Code: ERAL], together with Wilson, a global sports brand offering equipment and apparel for racket sports, officially opened WILSON Plaza Indonesia, marking the 14th Wilson store within the Erajaya Active Lifestyle portfolio. Located on Level 3 of Plaza Indonesia, the brand house introduces Wilson’s latest retail concept, integrating product experiences, community spaces, and the needs of racket sports enthusiasts into one destination.
Built around this concept, Wilson Plaza Indonesia features a Trial Area where customers can try products firsthand, as well as the Wilson Lounge, a space designed for community interaction. The product range includes rackets, footwear, apparel, and accessories for Tennis, Padel, and Pickleball. The opening of this latest brand house further strengthens Wilson and Erajaya Active Lifestyle’s efforts to deliver a more interactive retail experience that brings the brand closer to consumers.
Djohan Sutanto, CEO of Erajaya Active Lifestyle, said, “The opening of the Wilson Plaza Indonesia store is part of our efforts to expand public access to quality sports products and experiences. We see growing interest in racket sports in Indonesia, not only in tennis, but also in padel and pickleball. Through this brand house and its latest concept, we aim to create a space that not only provides a wide range of racket sports needs, but also encourages interaction between the brand, consumers, and communities.”
Inspiring a New Generation, Strengthening Indonesia’s Tennis Ecosystem
The opening of WILSON Plaza Indonesia also featured Yayuk Basuki, an Indonesian tennis legend who reached a career-high ranking of No. 19 in the world in singles and No. 9 in doubles, in an exclusive session discussing her career journey, the development of tennis in Indonesia, and the importance of equipment in supporting athletes’ performance.
Reflecting on the current development of tennis, Yayuk noted that the changes are evident not only in the growing number of people playing tennis, but also in the growth of communities and increasing interest among younger generations. According to her, this momentum needs to be sustained so that interest in playing tennis can develop into a more sustainable talent development process.
“Today, I see tennis gaining a different kind of energy. More young people are becoming interested in playing tennis, and communities are growing in various places. This is a very positive development. The challenge now is how we can sustain that interest so that it does not stop as a trend, but becomes a continuous process that can produce more players and new talent,” said Yayuk Basuki.
Yayuk Basuki added that building a new generation of Indonesian tennis players requires not only proper development programs, but also an environment that allows young players to enjoy the process. Support from parents and communities, as well as choosing the right equipment, are important parts of this journey.
“For players who are just starting out, don’t be too quick to think that you have to become the best right away. Enjoy the process, play consistently, and discover what makes you love tennis. A positive environment will help players continue to grow, while equipment that suits their needs and playing style can make them more comfortable and confident on the court,” Yayuk added.
Exclusive Launch of The Marta Dress and the Latest Wilson US Open Collection
In addition to the opening of its latest brand house, Wilson Plaza Indonesia also served as the exclusive launch location for The Marta Dress, an apparel collection created through Wilson’s ongoing collaboration with Marta Kostyuk, a professional tennis player and Wilson’s first 360 athlete since 2023. Through an athlete-led design approach, Wilson directly involved Marta in the product development process, from inspiration and design to revisions and refinements.
The collaboration resulted in a design that combines performance, aesthetics, and personal expression, reflecting the feminine character and personal style of today’s generation of athletes. The Marta Dress features built-in support, liner shorts, and 4-way stretch technical lace material designed to support flexibility and comfort during play. Through this approach, Wilson aims to translate the athlete’s perspective into apparel that is designed not only to support performance, but also to reflect personal character both on and off the court.
Following its exclusive introduction at Wilson Plaza Indonesia, The Marta Dress will subsequently be available at all Wilson stores across Indonesia. In addition, Wilson has introduced its latest Wilson US Open 2026 collection, which is already available at all Wilson stores across Indonesia. Through this collection, tennis enthusiasts can find a range of equipment, including rackets, bags, and balls inspired by the atmosphere of one of the world’s biggest tennis tournaments.
With the opening of Wilson Plaza Indonesia, Erajaya Active Lifestyle continues its expansion by bringing a portfolio of relevant brands and sports experiences to Indonesian consumers. The new store further reinforces its commitment to supporting active lifestyles by providing closer access to products, innovation, and the racket sports community.
For more information, visit Wilson Indonesia’s official Instagram and TikTok social media accounts: @wilsonindonesia_
– End –
For further information, please contact:
Corporate Affairs Erajaya Group