Jakarta, 28 February 2025 - Erajaya Active Lifestyle (stock code: ERAL) proudly announces the official launch of XPENG, a leading Chinese high-tech automotive company, in the Indonesian market. This strategic collaboration aims to introduce XPENG’s advanced electric vehicle technology to Indonesian consumers, leveraging ERAL’s established market presence and retail expertise to ensure a seamless and premium electric vehicle ownership experience.
At the launch event, XPENG unveiled its 2025 product lineup for Indonesia, featuring the X9 and G6. Both models exemplify XPENG’s commitment to AI-driven innovation, intelligent mobility, and high-performance driving, offering a smarter, more connected, and convenient experience for users.
"Erajaya Active Lifestyle is proud to be at the forefront of XPENG’s journey in Indonesia. Our deep understanding of the local market and commitment to innovation-driven brands position us uniquely to support XPENG’s growth," said Djohan Sutanto, CEO of Erajaya Active Lifestyle. "Together, we are introducing a new era of smart, sustainable mobility in Indonesia, with an emphasis on customer experience and service excellence."
"XPENG is looking for a partner that shares the same vision and dreams. Erajaya Active Lifestyle is a ‘neo-force’ in Indonesia and the right partner for XPENG in the local market," said Brian Gu, Vice Chairman and President of XPENG, during the launch event.
XPENG X9 & G6: Smart, High-Performance EVs for Indonesia
The XPENG X9 redefines the MPV segment, combining futuristic design, state-of-the-art autonomous driving technology, and a spacious luxury interior. Engineered for both family and business use, the X9 delivers a seamless, intelligent, and highly comfortable driving experience.
Following the X9’s launch, XPENG will later introduce the G6, a high-performance electric SUV designed for urban explorers and adventure seekers. The G6 offers exceptional range, fast-charging capability, and an advanced smart cockpit, making it a compelling choice for Indonesian EV enthusiasts.
Upcoming X9 Presale & Market Expansion
In the second half of 2025, XPENG plans to commence local production in Indonesia, initially focusing on the G6 and X9 models, which are specifically designed for right-hand drive markets. This strategy reflects a shift towards a more integrated and localized approach. By producing locally and optimizing the supply chain, XPENG aims to build a community of shared interests in the global market through technology, production capacity, and partnership ecosystems. This move will enable the company to deliver more efficient and tailored solutions for consumers in Indonesia and other key markets.
As XPENG’s exclusive brand-holder and distributor in Indonesia, ERAL will lead the brand’s market expansion, leveraging its strong retail network and expertise in premium brand distribution. To ensure a seamless customer experience, ERAL will establish a comprehensive dealership and service network, prioritizing strategic 1S and 3S locations for greater accessibility.
With this launch, XPENG and ERAL are set to redefine Indonesia’s EV landscape, delivering a smarter, more connected, and sustainable mobility experience for consumers.
For more information, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
Email: [email protected]
XPENG PR Department
Email: [email protected]