Jakarta, February 12, 2025 – Erajaya Digital, through its retail brand iBox Indonesia, is hosting FitFest 2025, a fitness competition for Apple Watch users from February 10 to 23, 2025. With the theme “Become a Fitter & Healthier You,” the competition encourages participants to engage in a series of workout activities and compete for exciting prizes.
Joy Wahjudi, CEO of Erajaya Digital, stated, “Erajaya Digital is not only committed to bringing the best Apple products to its retail network but also aims to encourage Apple Watch users to maximize their device’s features and advanced technology through the challenges and activities of FitFest 2025. We believe that this two-week event will be a fun experience for participants to become healthier while learning more about the features of the products they use.”
FitFest 2025 takes place in two stages: "Challenge 1: Dare to Explore" and "Challenge 2: Battle of the Rings." The first stage, running from February 10 to 16, 2025, challenges participants to explore seven different types of workouts over seven days to achieve the "Close Your Ring" goal on their Apple Watch. In the next stage, from February 17 to 23, 2025, participants are encouraged to use the "Sharing" feature to challenge their friends in the "Close Your Ring" competition.
Participants can join this competition by completing daily challenges to earn points and achieve “Close Your Ring.” More details, including the registration process, can be accessed via the link https://ibox.co.id/page/fitfest-week. Winners will have the chance to receive exciting prizes, including an iPhone 15 Plus, Apple Watch Series 10, and 4th-generation AirPods with ANC.
Erajaya Digital has also prepared a series of activities to complement the competition through the FitFest Bootcamp with iBox FitSquad. Participants can choose to join cross-fit with Andrea Dian, tennis with Yoshi Sudarso, yoga with Febby Rastanty, running with Daniel Wenas, or body combat with Audi Marissa. The schedule, locations, and registration details will be announced on iBox Indonesia's official Instagram account @iboxindonesia.
For more information, please contact:
Didit Putra Erlangga - Corporate Communications Erajaya Group