Jakarta, August 15, 2025 – erafone celebrates a special moment with Festival Belanja erafone 2025 under the theme “It’s erafone’s Birthday, You Bring Home the Prize!”. This celebration marks the launch of various innovations designed to simplify, secure, and enrich customers’ shopping experience across Indonesia, including the new erafone app, eraXpress, Free Exchange Program, and Device Protection + Cybersecurity Service in collaboration with bolttech.
As part of erafone’s commitment to being a leading provider of technology needs in Indonesia, the erafone network now covers more than 1,200 stores nationwide, from Aceh to Papua, offering a wide selection of products from leading brands while also contributing through social initiatives such as electronic waste management. This commitment is embodied in the tagline “Closer, More Complete, Better”, reflecting erafone’s efforts to get closer to customers through its vast network and click n’ pickup feature, provide an increasingly diverse range of products from gadgets to content creator gear, and ensure the sale of only official, warranty-backed products in compliance with Indonesian regulations.
Joy Wahjudi, CEO of Erajaya Digital, said: “The erafone Shopping Festival 2025 is not only a celebration of erafone’s 29th anniversary but also a significant moment to introduce various service innovations that simplify and enrich the shopping experience for customers across Indonesia. With the support of sponsors, banking partners, and principals, we are committed to providing the best offers, safe and convenient services, and reliable official warranty products.”
New erafone App
A new application that enables customers to shop for tech products anytime and anywhere, offering:
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Functional Benefits: The most extensive and convenient O2O experience in Indonesia, seamlessly connecting online shopping with all offline erafone stores.
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Emotional Benefits: Safe shopping, all original products with official warranty, and free from untrusted sellers.
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Transactional Benefits: Exclusive app discounts, routine vouchers, speedy deals, MyEraspace loyalty points, continuous promos, and zero fees (no admin, service, installment, hidden fees, or shipping charges).
eraXpress
erafone introduces eraXpress and eraXpress Plus, free delivery services straight to customers’ locations. eraXpressdelivers customer orders within just 90 minutes. eraXpress Plus offers a more practical and comfortable shopping experience, where erafone sales staff deliver directly to the customer’s address and assist with product unboxing, providing the same level of service as in-store.
Free Exchange Program
Gives customers the flexibility to exchange their phone up to one time within 30 days of purchase, free of charge, available at offline erafone stores and Click n’ Pickup. Exchanges can be made for a different brand/model of equal or higher price (price difference paid by customer). All bundled accessories and free electronic bonuses must be returned in good condition.
Device Protection + Cybersecurity (Erajaya Digital x bolttech Collaboration)
A comprehensive protection plan that combines fast, guaranteed repair for physical damage (drops, cracks, liquid damage) with digital security features, including personal data leak monitoring and real-time notifications if misuse attempts occur. This service is available at erafone, Xiaomi by erafone, and Huawei by erafone outlets.
erafone Shopping Festival 2025
Running from August 15 to September 30, 2025, the festival features daily free games with voucher prizes, exciting promos at the erafone Gadget Festival, cashback, extra discounts, flash sales, instant gifts, and exclusive offers for MyEraspace members. The festival is supported by OPPO and Indosat IM3 Platinum as diamond sponsors, as well as HONOR, Indodana Paylater, Huawei, Kredivo, Shopee Paylater, Vivo, Xiaomi, and banking partners BCA, BNI, BSI, CIMB Niaga, Danamon, digibank by DBS, HSBC, and Bank Mandiri.
erafone Shopping Festival 2025 Promo Highlights
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OPPO Limited Offer: Discounts up to IDR 15 million on OPPO products
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IM3 Platinum Package: Pay for 1 year, enjoy 2 years of service, including 50GB/month + extra 20GB eSIM quota
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Special Shopping Voucher: Get vouchers up to IDR 1 million via the erafone app
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TV Upsize: Screen upgrades up to 50” starting from only IDR 200K
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Speed Deals: Discounts up to IDR 1 million in the erafone app during double date and payday
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Triple MyEraspace Points: Earn 3x points during FBE 2025
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Extra Discounts up to IDR 1.5 million with 0% installments up to 24 months using BCA, BNI, BSI, CIMB Niaga, Danamon, digibank by DBS, HSBC, Bank Mandiri credit cards, and BNI debit cards
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Screen Protector Warranty Program: Exclusive at erafone for iPhone 16 series tempered glass protection – replacement with a brand new one if broken
*T&Cs apply
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For more information, please contact:
Stephen Warouw
Corporate Communication Erajaya Group