Surabaya, 19 November 2025 – Erajaya Digital has officially opened the Marshall Brand Store at Pakuwon Mall Surabaya, Level 1, marking the launch of the first standalone Marshall monobrand store in Indonesia. Located in one of Surabaya’s premium shopping malls, the 15 m² store represents the next step following Marshall’s previous introduction through a Store-in-Store (SiS) concept at erafone & more Dago Bandung. The presence of the Marshall Brand Store in Surabaya reinforces Erajaya Digital’s commitment to expanding its premium audio portfolio while delivering a closer and more immersive Marshall brand experience for customers, particularly in East Java and surrounding regions.
The opening of the Marshall Brand Store marks an important milestone in Erajaya Digital’s retail development strategy, especially in the premium audio segment. By introducing a monobrand format, Erajaya Digital not only expands its distribution reach but also creates a more focused and curated space to fully showcase Marshall’s identity, sound character, and iconic design.
“We are very excited to present the Marshall Brand Store at Pakuwon Mall Surabaya as the first Marshall monobrand store in Indonesia. After previously introducing Marshall through a Store-in-Store concept in Bandung, the opening of this monobrand store is a crucial step in strengthening Marshall’s position in Indonesia’s premium audio market,” said Joy Wahjudi, CEO of Erajaya Digital. “This expansion aligns with Erajaya Digital’s commitment to delivering a more immersive, curated, and relevant shopping experience for customers, especially music enthusiasts in Surabaya and East Java. We believe the presence of this monostore will further enrich the selection of premium audio products while strengthening our strategy of bringing the world’s best global brands to Indonesian consumers,” he concluded.
The official store is designed to provide a comprehensive product exploration experience. The store area is divided into three main zones: Homeline III, Portable Speaker, and Headphone & True Wireless Stereo (TWS). This zoning allows customers to directly try various Marshall product lines and understand the sound characteristics, design, and features of each device before making a purchase decision.
As part of its long-term business strategy, the opening of the Marshall Brand Store in Surabaya further strengthens Erajaya Digital’s focus on developing category-based thematic retail. This expansion into a strategic region reflects the company’s commitment to increasing market penetration, strengthening an integrated retail ecosystem, and delivering added value through a more personal, curated, and immersive shopping experience.
The store opening atmosphere was lively, featuring a DJ performance that represented the energy and distinctive character of the Marshall brand. Visitors also had the opportunity to participate in product experience sessions, where they could directly experience the sound quality of various Marshall speaker and headphone lines in an environment optimally designed for audio exploration.
To celebrate the grand opening, Marshall is offering various special promotions running from 19 December 2025 to 31 January 2026, including:
Grand Opening Promotion
Trade-In Campaign – “Bring your old audio gear, get new Marshall at special price”
Period: 19 December 2025 – 31 January 2026
Special trade-in prices:
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Major V Black: IDR 2,999,000 → IDR 1,499,000
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Emberton II Black & Steel: IDR 2,799,000 → IDR 1,999,000
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Minor IV Black: IDR 2,799,000 → IDR 1,299,000
Special Bundle Offer
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Purchase Woburn III and get the opportunity to redeem Major IV for only IDR 10,000
Regular Promo & Free Merchandise
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Flash sale promotions on selected products
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Free merchandise (while stocks last)
Special Weekend Promo
Period: 19–21 December 2025
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Major V: IDR 2,999,000 → IDR 1,299,000
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Motif II ANC: IDR 3,499,000 → IDR 1,299,000
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Woburn III (Black, Cream): IDR 10,099,000 → IDR 7,999,000
With the opening of the Marshall Brand Store in Surabaya, Erajaya Digital continues its strategic efforts to expand its premium audio retail network and build a more immersive shopping experience for customers across Indonesia.
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For further information, please contact:
Corporate Communications Erajaya Group
[email protected]