Jakarta, 27 August 2019 – PT Erajaya Swasembada, TBK (Erajaya Group) today officially opened a Gadget Invasion Week 2019 (GIW), an exhibition of the largest annual gadget initiative from Erajaya Group. Located at Main Atrium Mall Taman Anggrek, GIW 2019 will be held from 27 August to 1 September 2019. GIW 2019 is the fourth event since it was introduced in 2016 and is an exhibition and various activities aimed at providing a selection of quality gadgets with attractive promo, knowledge and the latest technology experience from Mobile devices, wearable devices and the Internet of Things (IoT) ecosystem.
Djatmiko Wardoyo, Head of Director Marketing and Communications of Erajaya Group said “GIW 2019 carries the theme Gadget is Life, Life is Gadget, this theme illustrates how important gadgets are in today's life. This is what encourages Erajaya Group to continue to be closer to consumers by providing direct education and experience, through retail networks or events such as GIW. Interaction with the consumer is no longer done by simply selling the product, but through the experience, as it is in the GIW.”
GIW invites visitors to enjoy a series of events with the concept of Learn and Experience with a variety of different sessions every day, including talk show by presenting the speakers or experts who are competent in their field. For fans of PUBG mobile games, you can join the PUBG Mobile Competition, with rewards millions of rupiah. GIW 2019 also presents special guest performance Rizky Febian at the end of the period 1 September 2019.
In addition, GIW 2019 invites visitors to enjoy the Booth Experience Challenge which will provide a variety of challenge games such as basketball court and archery. There is also a live activity booth of the latest Internet of Things technologies such as drone products, wearable devices, robotics and games, as well as an ecosystem of games applications such as Grand Tourismo, and Playstation. Through GIW, it is hoped that visitors can enjoy the experience of the products exhibited through touch and feel.
Erajaya Group as organizer of GIW 2019 is committed to always provide a range of gadgets products diverse and current according to consumer needs, "Erajaya as a distributor and mobile retailer, accessories and the largest internet of things in Indonesia, has the obligation to introduce the latest technology to the people of Indonesia and also provide a leading gadget experience, we hope GIW visitors can get the best experience here, " said Hasan Aula, Chief Executive Officer Erajaya Group.