Jakarta, May 30, 2018 - Erajaya Group launched Omni Channel, a new service that integrates offline and online cross-channel business that aims to provide convenience and ease of shopping for customers. The form of Omni Channel is O2O (online to offline and offline to online) services that involve the network of Erajaya Retail Group stores such as, Erafone, iBox, Urban Republic, Samsung Experience Strore and Erafone.com.
Online to Offline transactions are carried out through the online shop erafone.com where consumers buy products online then choose to take their smartphone on the Erafone offline store whose location is chosen by the consumers themselves. While Offline to Online transactions are conducted by Consumers by buying products through Erafone offline stores, but consumers choose to send items purchased at home or at the desired address.
Jeremy Sim, Chief Executive Officer of Erajaya Retail Group stated, "With the business landscape that is changing very dynamically and online sales that tend to continue to increase, we are making strategic initiatives to introduce the Omni Channel. The aggressive development of the Erajaya Group offline store is a valuable asset that is very relevant for the development of the Omni Channel.
"The concept of Erajaya Group's O2O communication carries the #PRAKTISITUGUE hashtag which represents the lifestyle of millennial consumers who prioritize practicality in their lives, including in shopping journey.
The rapid development of information technology makes it easy for consumers to find out information about products they want to buy through various media, anytime and anywhere. Consumers also need certainty about the products they buy, both regarding availability, quality, and after-sales service. Therefore we chose the 'Practical and Definite' positioning for Omni Channel O2O Erajaya Group, "said Djatmiko Wardoyo, Erajaya Group Marketing Communications.
One of the obstacles in online transactions is that geographically Indonesia consists of thousands of islands, so that the issue of expedition and distribution is a challenge. Delivery time problems will be resolved if consumers can determine when and where to collect the goods at the nearest store, without having to wait for the shipment of goods. This is one of the things that has become the cornerstone of Erajaya Group to launch O2O services that guarantee a practical and definite experience.
O2O Erajaya Retail Group will focus on customers journey whose main goal is to provide convenience, practicality and certainty for consumers. Omni Channel O2O is a new breakthrough from Erajaya Group that is expected to be a preference and a new way of shopping for consumers in Indonesia.