Denpasar, November 9, 2018 - PT Erafone Artha Retailindo (EAR), a subsidiary of Erajaya Group, inaugurated Erafone Megastore 3.0, a new outlet concept from Erajaya Retail Group. Located on Jalan Teuku Umar, Denpasar - Bali, Erafone Megastore 3.0 is the latest creation from Erajaya Retail Group after conducting an in-depth survey of consumer behavior, expectations and preferences in Indonesia.
Erafone Megastore 3.0 is the result of the revolution of Erafone outlets that are more than 20 years old. After Erafone Megastore was introduced in 2011, then Megatore 2.0 in 2015, the Megastore 3.0 concept is now born which is believed to have gone through a number of significant improvements. Erafone Megastore 3.0 is produced by White Space, a world-class store designer from Thailand. This new concept outlet presents a state-of-the-art, modern and grand design, which pampers consumers with hands-on experience because all products are equipped with live demo units, both smartphones, drones, action cameras, sports watch, audio, various ecosystem products, and others.
Erafone Megastore 3.0 Bali which has an area of 500m2 was born from the best analysis of the Erafone brand that divides the store into 4 main parts; Product Live Demonstration area where consumers can try all the features of cellphones, tablets, smartphones of their choice directly, the Digital Lifestyle Experience for Internet of Things products such as Cage for user experience of drone products, regularly arranged accessories area and dedication per brand, Set -up Lounge located in the center store area is devoted to Consumer comfort when setting up devices, after-sales services or consulting with tech-expert staff who are ready to help and a special Value Added Services and Financing area for operator services, protection and financing that can make it easier for Consumers in choosing a payment method.
"Today is a historical day for Erajaya Group, because we are introducing the latest Erafone Megastore 3.0 outlet concept. For us, outlets have a very strategic role because they are the spearhead where we interact directly with our most important part of our business, the Consumer. We must provide the best for consumers, so we unhesitatingly inaugurate Erafone Megastore 3.0 in Bali in the hope of providing the highest satisfaction for consumers, and we will develop the same concept both for refurbishing old outlets and opening new outlets, "said Djatmiko Wardoyo , Director of Marketing of Erajaya Group.
In addition to inaugurating Erafone Megastore 3.0 at Teuku Umar Bali, simultaneously on the same day 3 other Erafone Megastore outlets were inaugurated, namely Erafone Megastore Gatot Subroto Bali, Rungkut Surabaya Megastore, and Tuban Megastore.
With the motto "Complete, Close, Comfortable" Erafone continues to innovate both in terms of products, services, human quality, and store appearance. The presence of Erafone Megastore 3.0 is evidence of the commitment of Erajaya Retail Group to put consumers as the most important in the business, by providing the best service and original products and official guarantees.