JAKARTA, 10 October 2025 – Erajaya Retail Group, through its iBox, erafone, and Urban Republic stores, will offer the latest iPhone generation. All four iPhone models — iPhone 17 Pro Max, iPhone 17 Pro, iPhone Air, and iPhone 17 — feature the Center Stage front camera for next level selfies, 48MP Fusion camera systems, the latest-generation chips for incredible performance, and fantastic all-day battery life. The beautiful new designs are even more durable and offer 3x better scratch resistance thanks to Ceramic Shield 2.
Customers will be able to pre-order the latest iPhone models on Friday, 10 October 2025 at all retail store iBox, selected erafone stores and Urban Republic stores, also through our online platform iBox.co.id, erafone.com and eraspace.com, the iBox Official Shop at Shopee and Lazada, and the erafone Official Shop at Shopee, with availability beginning Friday, 17 October 2025.
To celebrate the arrival of the new iPhone 17 lineup, customers can enjoy a range of exclusive offers when purchasing through Erajaya’s retail network. Promos include an iPhone case for only IDR 17,000 and free TecProtec protection for 12 months. Enjoy up to 3 months of 0% interest installment with selected bank credit cards, or save up to IDR 1.5 million when using participating bank payment methods. Alternatively, customers can also choose financing options with no admin fees, no down payment, and 0% interest — please note that bank promotions and financing offers are exclusive and cannot be combined. Earn up to 17x MyEraspace bonus points — up to 425,000 points — and enjoy 10% off Apple accessories. In addition, there are special promotions with leading mobile operators, including Telkomsel, im3, and XL, offering even more value and convenience.
The first 150 customers who pre-order will receive a series of exclusive privileges at the Midnight Launch. Be among the very first to own the latest generation of iPhone, and to celebrate the launch of the newest iPhone lineup and the spirit of innovation it represents, selected customers will enjoy an exclusive concierge service, taking them to and from the event venue in a new and luxurious cutting-edge electric MPV — a seamless fusion of breakthrough mobile technology and the future of smart mobility. Enjoy a special gift worth up to IDR 5.2 million along with other exciting prizes. Dress Like a Star and stand a chance to win exclusive rewards as part of the celebration. The night will also be highlighted by a special performance from Bunga Citra Lestari and a spectacular drone performance.
Hasan Aula, Deputy CEO, Erajaya Group, said, “Every iPhone launch is always a highly anticipated moment, and this year we want to ensure that even more customers in Indonesia can experience it firsthand. Through our extensive retail network and trusted shopping experience — both offline at iBox, erafone, and Urban Republic, as well as online — Erajaya is ready to provide the easiest and most seamless way to own the new iPhone 17. This device is more than just a smartphone; it is a technology partner that delivers boundless creativity, smarter connectivity, and the best digital experience in its class.”
An exclusive feature for iBox, 360 Experience transforms the pre-order process into an interactive and immersive journey. Instead of simply placing an order, customers can now explore the new iPhone 17 virtually in stunning 360 degrees — rotating the device from every angle, examining every curve, detail, and finish, and visualizing how it will feel in their hands before making a purchase. Available only on the official iBox.co.id website, this innovative feature brings the iPhone closer than ever, offering a realistic, high-quality view that helps customers feel more confident and connected with their choice before pre-ordering.
The latest iPhone models
iPhone 17 Pro and iPhone 17 Pro Max are the most powerful Pro models ever. With a striking new design powered by the A19 Pro chip, they feature the best-ever performance, battery life, and camera systems in an iPhone. That includes three 48MP Fusion camera system and pro-level video features — these are the first smartphones to support ProRes RAW and genlock, a technique used to precisely synchronize video across multiple cameras and inputs. Both models are available in cosmic orange, deep blue, and silver.
The all-new iPhone Air is the thinnest iPhone ever made and more durable than any previous iPhone, delivering pro performance, amazing new 48MP Fusion camera system, and fantastic all-day battery life. The breakthrough design is only possible with Apple silicon. With the most Apple-designed chips in an iPhone — the powerhouse A19 Pro, N1, and C1X — iPhone Air is the most power-efficient iPhone ever made. iPhone Air is available in space black, cloud white, light gold, and sky blue.
iPhone 17 is packed with features users will enjoy every day, including the Center Stage front camera for next level selfies, a fantastic 48MP Dual Fusion camera system, a bigger and brighter display with ProMotion up to 120Hz, and the new Ceramic Shield 2 with 3x better scratch resistance. iPhone 17 is available in five beautiful colors: black, lavender, mist blue, sage, and white.
iPhone Air features an eSIM-only design that helps make it unbelievably thin and light while still delivering all-day battery life.1 [iPhone 17 Pro models are now eSIM-only as well, enabling a larger battery and up to 39 hours of video playback—two hours longer than before.1 ] With eSIM, users can quickly activate service, store multiple plans on one device, and enjoy greater flexibility, convenience, security, and seamless connectivity— especially when traveling. iOS 26 elevates the iPhone experience with a beautiful new design, powerful Apple Intelligence capabilities,2 and meaningful improvements to the apps users rely on every day.
For more details on pricing, please visit www.iBox.co.id, www.erafone.com, or www.eraspace.com.
For more details on Apple products, please visit www.apple.com.
1Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.
2Apple Intelligence is available in beta with support for these languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean. More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
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For more information, please contact:
Corporate Communication Erajaya Group - [email protected]