Jakarta, August 14, 2026 – Erajaya Digital, through its flagship retail brand, erafone, is once again presenting Festival Belanja erafone (FBe) 2026, a celebration featuring a wide range of promotions, activities, and exciting experiences for customers across Indonesia. Continuing the spirit of “Closer, More Complete, Better,” FBe 2026 marks another opportunity for erafone to deliver innovations that make shopping easier, safer, and more rewarding, while expressing its appreciation to the communities who have been part of erafone’s journey.
This year’s FBe is even more special as it coincides with Erajaya Group’s 30th anniversary. First launched in 2024 under the name eraversary, Festival Belanja erafone has continued to evolve into a meaningful moment for erafone to celebrate its journey together with customers, while introducing various innovations and attractive offers.
One of the key milestones in this journey was the launch of the official erafone app during FBe 2025. To date, the app has recorded more than 2.4 million downloads and continues to evolve with new features and experiences for customers. The latest innovation is Erablocks, an interactive game within the app that gives customers the opportunity to win various exciting prizes, including shopping vouchers worth hundreds of millions of rupiah in total. These innovations are part of erafone’s commitment to creating an increasingly interactive shopping experience while delivering greater value to customers.
Together with erafone.com and erafone’s nationwide store network, the erafone app forms part of an integrated shopping experience, allowing customers to move seamlessly between online and offline channels according to their needs. The development of this digital and omnichannel ecosystem is part of erafone’s ongoing efforts to enhance convenience and the overall customer experience when shopping for technology products.
“Festival Belanja erafone is our way of expressing appreciation to customers who have been part of erafone’s journey. This year’s celebration is even more special as it coincides with Erajaya’s 30th anniversary. Through FBe 2026, we want to demonstrate how erafone continues to grow and innovate, from its digital ecosystem to its store network, in order to deliver a shopping experience that is closer to and more relevant to our customers’ needs,” said Joy Wahjudi, CEO of Erajaya Digital.
“The development of erafone’s digital ecosystem, including the app, which has surpassed 2.4 million downloads, is part of our efforts to provide customers with more choices when shopping. Through the integration of our digital channels and store network, we want to ensure that customers can enjoy a flexible, secure, and convenient experience. At FBe 2026, we have prepared a variety of exciting activities and promotions, including the opportunity to win overseas holiday packages. At the same time, the spirit of ‘Better’ that we embrace extends beyond our customers. We are bringing this spirit to life by supporting schools in various regions. We hope this momentum will create a broader impact, not only for our customers but also for the wider community,” Joy continued.
The Grand Finale of Festival Belanja erafone 2026
As the culmination of Festival Belanja erafone 2026, the Festival Belanja erafone Parade will take place from September 21–27, 2026, at the Grand Atrium, Mall Kota Kasablanka, Jakarta. Customers can enjoy a variety of exciting activities and experiences prepared throughout the event.
As part of the celebration, erafone is also partnering with several key sponsors, namely OPPO as the Official Smartphone Partner; XL, recognized by Ookla as Indonesia’s No. 1 network that is the Fastest. Best. Widest.; as well as BCA and Indodana Paylater as payment partners. The participation of these partners further strengthens Festival Belanja erafone 2026 by providing customers with a broader selection of products, services, and benefits.
Festival Belanja erafone 2026 also offers a variety of product purchase benefits of up to Rp12 million, along with total prizes worth hundreds of millions of rupiah throughout the event. Customers purchasing OPPO products can enjoy total benefits of up to Rp12 million, while XL customers can take advantage of the PRIO Bundling 5G+ Unlimited program, where they only need to pay for one year and receive two years of service. In addition, customers can enjoy additional bank discounts of up to Rp1.5 million, as well as convenient 0% installments without a credit card and the opportunity to have up to two installments waived. These various offers further enhance the shopping experience throughout Festival Belanja erafone 2026.
As part of the Festival Belanja erafone Parade, customers will also have the opportunity to win overseas holiday packages. Information regarding the program mechanics, promotional period, participating products, and terms and conditions will be available on the erafone website.
Bringing the Spirit of “Better” to Life Through Education Support
The spirit of “Better” in FBe 2026 is also reflected through erafone’s contribution to education. This year, erafone is providing support to six schools across various regions in Indonesia to help support teaching and learning activities.
The support comes in the form of various technology devices and educational equipment, ranging from laptops, televisions, tablets, and internet modems to mice and other supporting devices. The assistance is expected to help improve access to technology while supporting teaching and learning activities at the beneficiary schools.
The six regions included in this support program are Bogor Regency, Central Aceh Regency, Special Region of Yogyakarta (DIY), Pandeglang Regency, Jayapura, and Lumajang Regency.
Through Festival Belanja erafone 2026, erafone continues to carry the spirit of “Closer, More Complete, Better” to deliver an increasingly relevant experience for customers while creating a broader positive impact for communities across Indonesia.
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For further information, please contact:
Corporate Communications Erajaya Group