Jakarta, September 25, 2024 – Erajaya Active Lifestyle (ticker code: ERAL), through its private label IT (Immersive Tech), has announced the launch of Noble and Monarch, the latest wireless speakers now available in the Erajaya Group retail network, starting at a price of Rp999,000. Both speakers deliver powerful audio performance wrapped in a premium classic design.
Andre Tanudjaja, Project Director of IT (Immersive Tech), stated, “The introduction of the Noble and Monarch products reflects IT (Immersive Tech)’s commitment as a lifestyle product ecosystem brand developed by Erajaya Group, aimed at meeting the demand for quality products at affordable prices. The trend of using wireless speakers is driven by the desire to enjoy entertainment anywhere and as a means of socializing. This creates significant market growth potential in the Asia-Pacific region, increasing from a value of $4.844 million in 2023 to $11.285 million by 2030[1].”
The latest wireless speakers from IT (Immersive Tech) deliver powerful audio quality, with output power of up to 20W for the Noble and 45W for the Monarch. Both models feature a classic design that incorporates modern touches, giving them a premium look when displayed in any room. Users can easily operate the Noble and Monarch thanks to their intuitive interface.
These two speakers can easily connect to other devices such as smartphones via Bluetooth or through a wired connection using an AUX input. Monarch users can also connect their devices through a USB connection.
Here are the specifications of the Noble and Monarch wireless speakers:
Customers can purchase the Noble wireless speaker for Rp999,000 and the Monarch for Rp1,899,000. Online purchases can be made by visiting the link livewithit.id as well as the IT Official Store on Shopee and Tokopedia. Both speakers will be available at IT Store locations, most Urban Republic stores, and select erafone stores starting September 26, 2024. Until October 10, 2024, each purchase will receive a free IT Plug 40 Watt Wall Charger valued at Rp429,000.
[1] https://www.grandviewresearch.com/horizon/outlook/portable-bluetooth-speaker-market/asia-pacific
For further information, please contact:
Didit Putra Erlangga - Corporate Communications Erajaya Group