Jakarta, 29 August 2023 – IT (Immersive Tech) inaugurates its first store in Surabaya City which provides an opportunity for visitors to try complete smart home products first-hand. This new outlet, located on 1ST floor of Pakuwon Mall, also offers attractive promotions during the grand opening period which is valid until September 10, 2023.
Andre Tanudjaja, Project Director IT (Immersive Tech), said “Through our first outlet, IT (Immersive Tech) would like to greet loyal customers in Surabaya and its surroundings who wish to enjoy the experience of living in a smart home through a line up of smart home products that you can try directly. The choice of Surabaya City as the first location for our outlet was based on economic potential based on reports from BPS[1] which mentions the positive trend of gross regional domestic product (GDP) in the last five years. Currently the IT (Immersive Tech) product portfolio reaches 51 types of smart devices that can be installed starting from the front door, living room, bedroom to kitchen, all of which are connected and can be controlled with a smartphone.”
Visitors who attend IT (Immersive Tech) outlets can directly try a number of products such as the IT Smart Doorlock X3 which can be operated using a fingerprint, PIN code or e-KTP that has been previously registered. There is also the IT Smart Bulb which lights up with a certain level of brightness and color, the IT Smart Air Purifier to filter the air, the IT Smart Robot Vacuum to clean the floor and the IT Smart Aroma Diffuser to blow fragrance into the room. Using the IT Smart application, users can control these devices from a smartphone screen or using voice commands via a virtual assistant.
Apart from smart home products, there are also audio products from IT such as True Wireless Stereo and other mobile accessories. In addition, this outlet also offers mobile accessories products from the IT (Immersive Tech) family of brands, namely LOOPS and Lamina.
Loyal customers can get attractive promos offered during the grand opening period which takes place from 25 August to 10 September 2023. One of them is to exchange brooms for the opportunity to get a discount of IDR 1,000,000 to buy IT Smart Robot Vacuum. In addition, customers can enjoy discounts of up to 92% during this period*.
*term & conditions applied.
[1] Laporan BPS Kota Surabaya: “Kota Surabaya dalam Angka 2023”
For futher information, please contact:
Didit Putra Erlangga
Corporate Communications Erajaya Group
M: 0811 871 432