Jakarta, February 10, 2026 – Welcoming the holy month of Ramadan, Paris Baguette Indonesia introduces Pasar Bedug, a themed Ramadan concept inspired by Indonesia’s beloved tradition of hunting for takjil ahead of sunset—a ritual closely associated with togetherness and shared moments at iftar.
Through Pasar Bedug, Paris Baguette brings the vibrant spirit of a Ramadan bazaar into a modern bakery café setting, presenting a curated selection of takjil and iftar dishes inspired by local flavors, elevated with the brand’s signature standards of quality, aesthetics, and hygiene.
“This Ramadan is a particularly meaningful moment for us. Through ‘Pasar Bedug’, Paris Baguette Indonesia presents an iftar experience that feels familiar and nostalgic, while also introducing product innovations inspired by traditional market flavors and everyday Ramadan favorites. This entire offering is designed to accompany moments of togetherness throughout the holy month,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
Supported by limited-edition product launches, a series of online and offline activations, community initiatives, exclusive hampers, and Ramadan promotions, Pasar Bedug is designed to accompany moments of breaking the fast, gathering, and sharing throughout the holy month.
Pasar Bedug Signature Collection, Inspired by Indonesian Classics Snacks
As part of the limited-edition Pasar Bedug Signature Collection, Paris Baguette presents a line of donuts inspired by Indonesia’s favorite traditional market snacks. Each variant features Paris Baguette’s signature soft donut dough, paired with nostalgic flavors commonly enjoyed during iftar.
- Bakwan Udang Donut
Inspired by the savory shrimp fritters that are always a highlight at Pasar Bedug, this donut combines rich shrimp flavors with a subtle crunch, creating a distinctive contrast of textures in a soft, pillowy base.
- Ragout Ayam Donut
A savory donut filled with creamy chicken ragout, inspired by classic market snacks that have long been crowd favorites.
- Roti Bakso Donut
Reimagining the classic market-style meat bun, this donut is filled with seasoned meat that delivers a warm, savory, and satisfying bite—perfect for breaking the fast.
- Pisang Goreng Madu Donut
Highlighting the caramelized sweetness of honey-fried bananas, this variant offers a rich yet balanced sweetness with a gentle banana aroma, ideal for restoring energy after a day of fasting.
- Koci Kelapa Nangka Donut
A modern take on the traditional kue koci, featuring fragrant palm sugar and coconut filling that delivers a soft, comforting sweetness with authentic local character.
- Wedang Ronde Donut
Inspired by the comforting warmth of wedang ronde, this donut introduces a gentle ginger note that soothes the palate, making it a perfect comfort treat at iftar.
All donut variants are available at IDR 23,000 per piece, or in a bundle of six priced at IDR 125,000, making them ideal for sharing throughout Ramadan.
An Elevated Iftar Experience at Pasar Bedug
Beyond takjil, Pasar Bedug also offers a curated selection of iftar dishes inspired by Indonesia’s rich culinary heritage. The menu ranges from sweet and savory treats to hearty meals such as Smoked Cakalang Mangut Rice and Chicken Rice with Peanut Sauce, starting from IDR 68,000.
To complete the iftar experience, guests can enjoy refreshing beverages like Iced Passion Fruit Tea, as well as the signature dessert Panna Cotta Royal Podeng—a fusion of Paris Baguette’s Royal Pudding with traditional Indonesian elements. The selection also includes the Martabak Royal Whole Cake, priced at IDR 490,000, designed for sharing during meaningful gatherings.
Pasar Bedug Ramadan Gifting
Embracing the spirit of giving during Ramadan, Paris Baguette also introduces Pasar Bedug Ramadan Gifting, a thoughtfully curated range of hampers and gift sets suitable for personal, family, and corporate occasions. The collection includes Donut Hampers, Cheese Tart selections, assorted breads, and pudding-based gift sets, presented in elegant and premium packaging, with prices ranging from IDR 90,000 to IDR 720,000.
Through Pasar Bedug, Paris Baguette Indonesia invites customers to celebrate Ramadan through a culinary experience that blends the warmth of local traditions with a modern bakery café approach—making it a preferred destination for takjil, iftar, and meaningful sharing throughout the holy month.
For more information, follow @parisbaguette_id on Instagram.
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For more information, please contact :
Corporate Communications Erajaya Group