Jakarta, 31st August 2019 – Along with the inauguration of Erafone Megastore 3.0 Kemang, PT ERAJAYA SWASEMBADA TBK (ERAJAYA Group) today celebrates the achievement of the number of outlets that are more than 1,000 stores throughout Indonesia. The types of outlets under ERAJAYA retail Group include Erafone Stores, iBox, Urban Republic, MI Store, Samsung Experience Store by NASA, OPPO Store, Vivo Store, Huawei Store, and Store operators namely Indosat Ooredoo Store, XPlore, and Telkomsel Grapari.
In connection with the addition of stores in the last 3 years, Erajaya Group also offset the number of stores with a series of innovations to improve the convenience of shopping for consumers. Among these innovations are Omni-Channel services O2O (offline to online and online to offline) and the program Customer Relationship Management (CRM) EraClub that provides many benefits for consumer retail Erajaya Group.
Hasan Aula, Chief Executive Officer (CEO) of Erajaya Group in his speech, "Erajaya Group as Importer, distributor, and retailer of mobile device and Solutions commits to always prioritize customer satisfaction, through the B2B (Business to Business) consumer segment and B2C (Business to Customers). Various innovations and investments that we do such as the development of seamless experience channel O2O and CRM in Erajaya Group is a concrete step of the commitment ".
Hasan Aula added, "At Erajaya Group we see retail channels have a very important role especially as touchpoint and experience for consumers. Therefore, we are very serious about this segment by continuing to add stores across Indonesia and cooperate with brand principals and operators to open more brand-stores and serve the sales of devices in the store operators. Also, we are seriously developing online stores erafone.com and iBox.co.id. We are proud to deliver, until the end of June 2019, we have reached 1,054 retail outlets so far across Indonesia. We are grateful for the support of all partner businesses so we managed to achieve this momentum."
Meanwhile, JW Kim, Head of Retail Erajaya Group, said "in the last three years, we have been aggressively opening stores in second and third-tier cities. We strive to bring Erafone Megastore across Indonesia to provide a more complete service, product, and experience for all consumers. Last year we introduced Erafone 3.0 concept store as applied in the Erafone Megastore Kemang, which is not only a different design and display of goods, but also provides a new experience that is also different, for example the QR code system for Spec and promo products that apply that will be integrated with a seamless payment system where consumers can pay online while in the store so more efficient ".
Erafone Megastore 3.0 is born from the results of analysis and concept that puts the customer experience as the most important center combined with the completeness of products, solutions, convenience shopping, and accommodate lifestyle needs. Erafone Megastore 3.0 is divided into 4 main areas, the Product Live Demonstration Area where consumers can try all the features of their selected smartphones and tablets directly, Digital Lifestyle Experience for the Internet of Things (IoT) products, Set-up Lounge That is devoted to the convenience of consumers when set-up device or consulting with tech expert staff and Value Added Services and Financing Area specialized operator services, protection and financing that can facilitate consumers in selecting methods Payment.
Djatmiko Wardoyo, Head of Marketing and Communications of Erajaya Group said, "We believe that consumer confidence in our stores is a valuable asset to be maintained. This is what encourages us to always innovate and strive to offset the number of stores with the quality of services, solutions, and products that we offer. Through the implementation of total excellent service in every retail of Erajaya Group, we hope to provide a total solution for consumers to meet the needs of its gadgets and lifestyle technology. "
"The anniversary of Erajaya Group and as an appreciation to all consumers, we held an EraVersary 2019 promotion program with the Grand Prize BMW 320i and thousands of other prizes. Consumers can follow this promo only by spending at least one million rupiah across the Erajaya Retail Group network during the period of 16 August to 31 October 2019 to obtain an EraVersary lottery coupon that will be drawn in November and The prize delivery started in December 2019, "Djatmiko closed.