Jakarta, October 20, 2026 – JD Sports Indonesia, a global sports fashion retailer under Erajaya Active Lifestyle [Stock Code: ERAL], introduces the New Balance Sakura Pack, an exclusive collection that combines New Balance’s iconic sneaker silhouettes with a color palette inspired by the beauty of cherry blossoms. The collection features three footwear models—the 204L, 530, and 740—alongside a selection of apparel, bags, and accessories to complement everyday style. The collection is available exclusively at JD Sports.
Inspired by the delicate colors and beauty of cherry blossoms, the collection combines New Balance’s signature design characteristics with a contemporary touch. Sakura-inspired colorways, floral details, and versatile designs make this collection an ideal choice for exploring personal style through head-to-toe looks featuring footwear, apparel, and accessories.
“Through the New Balance Sakura Pack, we aim to offer something more exclusive to New Balance enthusiasts in Indonesia. The collection’s exclusive availability at JD Sports gives customers the opportunity to discover a range of products featuring unique designs and details. We hope this collection will further strengthen JD Sports’ position as a go-to destination for sneaker enthusiasts seeking exclusive products to complement their personal style,” said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
The New Balance Sakura Pack features three sneaker models, each with its own distinct character. The New Balance 204L offers a slim, low-profile silhouette inspired by classic archival designs, while the 530 and 740 bring New Balance’s running shoe heritage into a look suited to today’s lifestyle. All three models are available in exclusive sakura-inspired colorways, combining everyday comfort with effortless style for various occasions.
Complementing the sneaker collection, the Sakura Pack also includes apparel consisting of T-shirts and shorts in four color options. Combining simple silhouettes with subtle cherry blossom-inspired accents, the collection is designed to support versatile everyday styling and easy mix-and-match combinations.
The collection is further complemented by crescent shoulder bags and tote bags in soft hues, featuring ribbon accents and detachable decorative floral chains. Both bags combine functional design with playful details, making them stylish additions to everyday looks.
Bringing together footwear, apparel, and accessories in a coordinated color palette inspired by cherry blossoms, the New Balance Sakura Pack offers a fresh take on everyday style, combining New Balance’s signature comfort, quality, and versatility.
The entire Sakura Pack collection is now available exclusively at JD Sports stores across Indonesia and online at jdsports.id.
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