Surabaya, October 26, 2023 - JD Sports continues its expansion beyond Jakarta with the opening of its first store in Surabaya, marking its 10th store in Indonesia. Operating under the Erajaya Active Lifestyle (EAL) banner, JD Sports, known as the "King of Trainers," officially opens its doors at Pakuwon Mall Surabaya, Ground Floor Units 53, 70, and 71, spanning approximately 500m2.
The JD Sports store at Pakuwon Mall Surabaya will offer a wide range of sports and active lifestyle products from various renowned brands, including shoes, apparel, and accessories. At JD Sports, customers will find leading brands such as Nike, Jordan, adidas, New Balance, Puma, Crocs, Vans, and many more. Additionally, there are exclusive brands that are only available at JD Sports, including McKenzie, Pink Soda Sport, Supply & Demand, and Sonneti.
Djohan Sutanto, Director of PT. JD Sports Fashion Indonesia, stated, "We see Surabaya as a strategically important city for the next phase of JD Sports' retail expansion. This marks our initial step in getting closer to our loyal customers in the eastern part of Java Island. Our presence in Surabaya is aimed at making it easier for customers to access a wide range of sports and active lifestyle products from renowned brands. We hope JD Sports can become the trusted go-to destination for our loyal customers to find the latest products they need, catering to everyone from adults to children."
To make the grand opening of the first store in Surabaya more exciting, JD Sports offered a special daily drop surprise. They presented over 1,900 popular and favorite sneaker products among sneaker enthusiasts, such as Nike Dunk, adidas Samba OG, Air Jordan 1, and many more. Visitors who attended the store's opening on October 26-27,
2023, also had the opportunity to enjoy various fun activities, including free haircuts, free nail art, free life sketches with any purchase, a free photo booth, as well as DJ and dance performances.
Loyal customers had the chance to enjoy various attractive promotions on October 26th and 27th, 2023. For instance, customers who made a minimum purchase of 2 million rupiahs had the opportunity to choose two from a selection of exciting gifts. These gifts included JD Sports official tote bags, umbrellas, Flazz cards, desk mats, agendas & sticker packs, tumblers, and Crep Wipes.
Not only that, but BNI Debit and Credit Card users who made a minimum purchase of 2 million rupiahs on October 26-27, 2023, received an additional gift, an Exclusive Bluetooth Speaker. And from October 28 to November 12, 2023, customers using BNI Credit Cards for a minimum purchase of 2 million rupiahs with full payment or 0% installment could get a direct discount of 150,000 rupiahs. This promotion applied to BNI Credit Card holders of Platinum, Signature, World, and Infinite cards.
On October 28, 2023, JD Sports also organized the #TEAMJD 5K Fun Run around the Pakuwon area, featuring Ricky Harun and Agus Prayogo, long-distance runners who have won 7 gold medals in the SEA Games. Loyal customers who made a minimum purchase of 2 million rupiahs on October 26-27, 2023, had the opportunity to participate in this event for free, with limited slots available. Participants who completed the 5K Fun Run received a medal, an exclusive tote bag, a finisher tee, a towel, and a JD X NIKE Gift Card worth 250,000 Rupiahs.
Following the 5K Fun Run, a talk show session with Agus Prayogo and Ricky Harun was held at the JD Sports store. Participants had the opportunity to win attractive door prizes, including a Garmin Venu Sq 2, Shokz OpenMove, JD Sports Gift Card worth 1 million Rupiahs, and sneakers. #TEAMJD is JD Sports' initiative to gather various communities and come together as a team to support each other and promote a healthy lifestyle.
For further information, please contact:
Corporate Communications Erajaya Group
M: 0878 83739697