Jakarta, 9 October 2023 - Paris Baguette unveils its latest seasonal menu through its exciting collaboration with Lotus Bakeries. Known as the Big Lineup Biscoff®, this collaboration brings together the on-trend and much-loved taste of Lotus Biscoff® with Paris Baguette’s iconic product. The combination of Paris Baguette’s premium dough elevated with the delightful caramelized biscuit taste of Lotus Biscoff® will become the highlight in each menus.
Big Lineup Biscoff® will come in seven menus and showcase Paris Baguette’s product specialties such as pastries, bread, and cakes. The menu will be available limited time only from 29 September to 30 November 2023.
Gabrielle Halim, CEO of Erajaya Food & Nourishment, stated that “Gabrielle Halim, CEO of Erajaya Food & Nourishment, stated that “Product innovation and collaboration are part of our strategies to showcase Paris Baguette’s strength in the Indonesian cafe-bakery market. When innovating, we always tailor our products to match the taste of the Indonesian market. A standout item in this collaboration for Indonesia is the Lotus Biscoff® Caramelized Butter Pastry, crafted with a Kouign Amann as its base, one of the crowd favorites at Paris Baguette. It is further enhanced with the harmonious fusion of cream cheese with Lotus Biscoff® and Lotus Biscoff® biscuit, where the caramelized notes have their own allure in the Indonesian palate. This menu reaffirms our commitment to providing a unique menu that can only be savored at Paris Baguette.”
Kathleen Buyst, Global Brand Director Biscoff®, said “We are excited to see that Paris Baguette embrace the versatility of Biscoff® by integrating the Biscoff® cookies and spread in their menu. Through this amazing line-up of Paris Baguette baked goods featuring Biscoff® , we let consumers discover the unique caramelized taste of Biscoff® in a surprisingly new way.”
Menu description:
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No |
Menu |
Description |
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1 |
LOTUS BISCOFF® Sandwich Pastry |
A classic crusty pastry topped with Lotus Biscoff® based cream cheese and two different flavours of Lotus Biscoff® sandwich cookies. |
|
2 |
LOTUS BISCOFF® Almond Butter Pastry |
Moist and buttery almond butter cream pastry infused with Lotus Biscoff® spread and topped off with a Lotus Biscoff ® biscuit. |
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3 |
LOTUS BISCOFF® Mini Cream Cube Toast |
Mini cube toast filled with Lotus Biscoff® cream fused together with Lotus Biscoff® biscuit and crumbs. |
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4 |
LOTUS BISCOFF® Almond Cookie Tart |
Caramelized butter pastry topped with cream cheese made with Lotus Biscoff® sauce and crunchy Biscoff® biscuits. |
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5 |
LOTUS BISCOFF® Caramelized Butter Pastry |
PB's buttery Kouign Amann elevated with Lotus Biscoff® based cream cheese, crowned with a Lotus Biscoff® biscuit. |
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6 |
LOTUS BISCOFF® Cheesecake (Sliced) |
Extra rich no-baked cheesecake infused with Lotus Biscoff® biscuits giving a goodbite and an offbeat flavour. Available in slides and wholecake. |
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7 |
LOTUS BISCOFF® Cheesecake (Wholecake) |
Extra rich no-baked cheesecake infused with Lotus Biscoff® biscuits giving a goodbite and an offbeat flavour. |
The menu items in the Big Lineup Biscoff® would be priced between 30,000 to 419,000 Indonesian Rupiah. Customers can find this collaborative menu at all Paris Baguette outlets located in Ashta District 8, Pondok Indah Mall 3, Senayan City, Kota Kasablanka, Gandaria City, Summarecon Mall Serpong, Summarecon Mall Bekasi, PIK Avenue, and Puri Indah Mall. For customer convenience, this menu can also be ordered through the online delivery services such as GrabFood and GoFood.
For more information, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
M: 0878 837 39697