Jakarta, 16 September 2026 – LOOPS, a private label under Erajaya Digital, officially introduces the LOOPS Cable Fettuccino, a 150 cm Type-C charging cable that combines charging performance with a distinctive flat, fettuccine-inspired design to support everyday digital activities. The product is designed to meet the needs of users who want to stay comfortable while using their devices when connected to a power source.
“Today’s demand for technology accessories continues to evolve, not only in terms of functionality, but also in how products can adapt to users’ increasingly mobile lifestyles. Through the LOOPS Cable Fettuccino, we aim to offer a charging cable that is not only functional, but also has a distinctive visual character that can become part of users’ personal expression, particularly among Gen Z and Millennials,” said Joy Wahjudi, CEO of Erajaya Digital.
In terms of connectivity, the LOOPS Cable Fettuccino features Type-C to Type-C connectors and supports charging of up to 60W with a current of up to 3A, enabling fast charging for compatible devices. The cable also supports data transfer, making it suitable not only for charging but also for everyday connectivity needs.
Designed for everyday use, the LOOPS Cable Fettuccino features a braided nylon construction designed to provide durability. Measuring 150 cm in length, the cable offers greater flexibility and reach, while its lightweight 43-gram design makes it convenient to carry, whether for use at home or while traveling. The combination of durability, extended reach, and a flat design makes the Cable Fettuccino a charging accessory designed to support a variety of user needs.
In terms of appearance, the LOOPS Cable Fettuccino is available in three color options: Black, Orange, and White with a two-tone White-Lilac combination. The product also comes with a one-year warranty, providing additional support for consumers during use.
The LOOPS Cable Fettuccino is available at a suggested retail price (SRP) of Rp79,000 and can be purchased across all erafone stores, through erafone.com, and via Eraspace, allowing consumers to choose the purchasing channel that best suits their needs.
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For further information, please contact:
Corporate Communications Erajaya Group