Jakarta, 25 November 2025 — As year-end gatherings fill the calendar—from catch-ups with friends and office events to quality time with family—snacking often becomes the simplest way to make these moments feel more lively. Wetzel’s Pretzels recognizes that these occasions call for snacks that are not only delicious, but also easy to share and fun to enjoy together.
This insight inspired Wetzel’s Pretzels Indonesia to introduce its latest innovation: six new Pretzel Bitz varieties under the campaign “Mix The Six: Tazty With a Twizt.” Designed in bite-size form, these pretzels come in playful new flavors that are easy to enjoy and easy to share—perfect for the increasing number of get-togethers happening toward the end of the year, while offering a more playful and surprising snacking experience.
“Through ‘Mix The Six,’ we aim to deliver an innovation that not only aligns with customer preferences, but also enriches their snacking experience. The bite-sized, shareable format and mixable flavor options give customers the freedom to discover their favorite combinations, while making moments of togetherness even more enjoyable,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
Wetzel’s Pretzels is excited to introduce an exploratory twist that allows our customers more exciting ways to enjoy our products. A mix of contrasting flavors, freshly baked yet familiar textures, and a shareable format makes Pretzel Bitz a versatile treat for any mood—whether it’s me time, snacking with friends, or festive gatherings.
The six Pretzel Bitz variants include: OG Cheezy, creamy with a hint of sweetness; Garlic Cheezy, bold with savory saltiness; Berry Dreamy, sweet, creamy, and refreshing; Hazel Choco, a balanced blend of chocolate and nutty notes; Pizta Chioo, buttery and nutty; and Salted Caramel, combining caramel sweetness with a soft salted twist. Each flavor is designed to complement the others, allowing customers to create mix combos to suit their taste.
With “Mix The Six,” Wetzel’s Pretzels further strengthens its brand character as a fun, shareable snack that fits the fast-paced yet connection-driven urban lifestyle. Its practical bite-size format also makes Pretzel Bitz an ideal choice for on-the-go snacking or casual sharing moments.
All “Mix The Six” variants are available in two sizes—Small (Rp 38,000) and Regular (Rp 48,000)—and can now be enjoyed at all Wetzel’s Pretzels Indonesia outlets located at Street Gallery Pondok Indah Mall, Puri Indah Mall 2, Lippo Mall Puri, and Summarecon Mall Kelapa Gading 3.
For more updates, follow Wetzel’s Pretzels Indonesia on Instagram and TikTok at @wetzelspretzels.id.
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For more information, please contact:
Corporate Communications Erajaya Group