Jakarta, January 26th, 2024 – MST Golf Group Berhad ("MST Golf") and Erajaya Active Lifestyle (“ERAL”) proudly announce their appointment by Honma Holdings Group Limited as the exclusive distributor for the prestigious Honma brand in Indonesia. This collaboration marks an expansion of the successful partnership between MST Golf and Honma, as MST Golf was first appointed as the exclusive distributor for Honma in Malaysia in 2016. MST Golf's distribution network for Honma will encompass the entire range of Honma products, including BERES, Tour World, and apparel.
Recognized as the world's leading luxury golf brand, Honma's prestigious product line, BERES, caters to golfers seeking luxurious equipment crafted with the utmost expertise, while the Tour World collection offers high-performance golf gear. Aimed at enhancing the game of golf with the highest levels of artistry, quality, and innovation, Honma is renowned for creating quality golf clubs for golfers at various levels.
The strategic expansion of this distribution network aims to enhance Honma's presence in the Indonesian market. MST Golf Indonesia plans to establish dedicated Honma shop-in-shops within MST Golf Indonesia outlets and, as an authorized retailer, will distribute wholesale to major local retailers, both aimed at providing a deep and personalized shopping experience for golf enthusiasts.
Expressing enthusiasm for this exclusive partnership, Group CEO of MST Golf, Ng Yap, stated, “We are honored and delighted to be appointed as the exclusive distributor of Honma in Indonesia, which we consider to be the largest market in Southeast Asia due to its premium expertise and quality. We are committed to enhancing Honma's position and visibility, making it a complete luxury golf brand with an exceptional range of products, including golf clubs, apparel, accessories, and other golf necessities.
“We are extremely proud of the collaboration Honma has given to MST Golf Indonesia as the exclusive distributor for the world's leading and favorite golf brand, including in Indonesia. The trust bestowed by Honma also serves as a boost for us to strengthen MST Golf's business in Indonesia, along with the opening of the first MST Golf Arena store in early January, which is not limited to retail but also distribution for leading golf products in Indonesia,” said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
With the trust placed by Honma Golf Company in MST Golf, Ng continued, “We hope to provide the Honma product experience to golf enthusiasts in Indonesia. Our goal is to expand the luxury golf market segment to the younger generation of golfers by offering custom fitting services for Honma clubs, particularly Tour World products, to ensure optimal performance for every golfer.”
“Sincerely, I want to thank Honma Golf Company for their trust and confidence in expanding our distribution network from Malaysia to Indonesia. We are very excited to work closely, delivering the best of the golfing experience with Honma at MST Golf outlets and selected official Honma retailers,” Ng added.
Currently, Honma is available in 25 MST Golf outlets in Malaysia and 3 MST Golf outlets in Singapore. Following MST's regional expansion plans to new geographical areas, this distribution network will also serve upcoming outlets in those countries. In mid-January 2024, MST Golf opened its first outlet at La Piazza Summarecon Kelapa Gading Jakarta, marking the beginning of its presence in Indonesia. MST Golf Indonesia has also identified several strategic locations in major areas, all of which are expected to be announced later this year.
For further information, please contact:
Marsha Karindra, Corporate Communications, Erajaya Group
Tel: +62 878 8373 9697
Email: [email protected] or [email protected]