Jakarta, January 21, 2025 – Erablue, a consumer electronics retail brand born from a collaboration between Erajaya Digital from Indonesia and Mobile World Group from Vietnam, has announced the availability of OPPO’s latest smartphone lineup, the Reno 13 Series. Customers can now purchase the device at 90 Erablue stores across the Greater Jakarta area (Jabodetabek) and Karawang. This launch reflects Erablue’s commitment to meeting customers' gadget needs, including smartphones and laptops, alongside its existing range of consumer electronics.
Joy Wahjudi, CEO of Erajaya Digital, said, “As a destination for consumer electronics shopping with a positive shopping experience and complete after-sales service, Erablue also offers a wide range of the best smartphones in one place. Loyal customers can now welcome the arrival of OPPO's latest smartphone series, the Reno 13 series, which includes an exclusive color variant available at Erablue stores. With strategically located Erablue outlets, we are ready to meet the electronics needs of our loyal customers.”
The OPPO Reno 13 series features a premium design, a 120Hz AMOLED display, advanced cameras supporting telephoto zoom up to 100x, water and dust resistance, a large battery, and supports SuperVOOC 80W fast charging technology. Users can also enjoy the innovative AI Live Photo feature for a creative photography experience. Through an exclusive collaboration with OPPO, the Luminous Blue color variant is also available at Erajaya Group outlets, including Erablue. The OPPO Reno 13 series is available starting at Rp4,699,000.
At the launch event held at Erafone Plumpang, North Jakarta, loyal customers who preordered between January 16-20, 2025, were able to receive their devices. Erablue also offered additional benefits to the first 50 buyers, along with a lucky draw for loyal customers who had purchased OPPO products earlier in January.
For more information, please contact:
Didit Putra Erlangga - Corporate Communications Erajaya Group