Jakarta, 22 September 2026 – erafone presents Parade Festival Belanja erafone 2026, a carnival-themed shopping event taking place from 21–27 September 2026 at the Grand Atrium, Kota Kasablanka, Jakarta. Throughout the seven-day event, visitors can enjoy a range of special offers and interactive activities, including Fun Podcast on Stage featuring several prominent Indonesian podcasters, one of whom is Arafah Rianti on 25 September 2026.
The carnival concept was chosen to create a more festive and interactive offline shopping experience, adapting various elements from erafone’s previous exhibition experiences while introducing several new activities designed to offer customers a different experience during FBe 2026.
“Amid the continued growth of online shopping, we believe that physical experiences still hold a special place for customers. The opportunity to see and try products firsthand remains something that customers value. This carnival is our strategy to deliver that experience, while also creating a space for customers to engage more closely with erafone and our partners in a more festive and interactive atmosphere,” said Joy Wahjudi, CEO of Erajaya Digital.
Throughout the seven-day event, visitors can enjoy various carnival-themed attractions, as well as booths from sponsors and business partners, namely OPPO, XL, BCA, and Indodana PayLater. The presence of these partners is part of erafone’s collaboration efforts to provide customers with a more comprehensive range of offers and experiences throughout FBe 2026.
In addition to the various activities, customers can also take advantage of special promotions during Parade Festival Belanja erafone 2026, including benefits of up to Rp12 million specifically for OPPO product purchases; an XL promotion featuring XL PRIORITAS Unlimited for approximately Rp67,000 per month for 24 months; as well as additional discounts of up to Rp1.5 million with 0% installment plans for up to 24 months for customers of Bank BCA, BNI, BSI, CIMB Niaga, HSBC, and Bank Mandiri. Customers also have the opportunity to receive a complimentary Loops Bluetooth Headphone or ACMIC Turbo Fan*, a complimentary Lamina Proflex Flexguard Film and IT Wireless Magnetic Powerbank*, as well as enjoy special deals starting from Rp14,000*.
Other offers include shopping vouchers, discounts of up to Rp500,000 on TecProtec*, and eraspace gift cards. These various promotions are presented as additional offers for customers making transactions during the offline event, complementing the FBe 2026 program taking place nationwide.
From an experiential perspective, customers can explore the Ecosystem Area, which features three interactive spaces: the Living Room, Gaming Room, and Working Room. In these areas, customers can experience firsthand how various products available at erafone can be used together and complement one another across different daily activities, from entertainment and gaming needs to supporting productivity. The Ecosystem Area is part of erafone’s efforts to provide a more interactive experience while helping customers gain a closer understanding of the product ecosystems available at erafone.
Parade Festival Belanja erafone 2026 is part of erafone’s efforts to deliver an FBe experience that is closer, more comprehensive, and more interactive for customers. For more information about the promotions and programs available during Festival Belanja erafone 2026, customers can visit erafone.com or the erafone app.
*Terms and conditions apply.
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For further information, please contact:
Corporate Communications Erajaya Group