Jakarta, 22 October 2022 – Erajaya Food & Nourishment (“EFN”) opened the latest Paris Baguette outlet at Pantai Indah Kapuk (PIK), at PIK Avenue Mall, GF floor. With this store, EFN has inaugurated 8 Paris Baguette outlets in Jabodetabek in less than 1 year, which shows its seriousness in developing the cafébakery market in Indonesia and a reflection of the success of its culinary concept.
Gabrielle Halim, CEO of Erajaya Food & Nourishment said, “We dedicate this 8th outlet to all Paris Baguette fans who have supported and accompany us since the opening of our first outlet at ASHTA District 8. We are delighted that the unique culinary concept we presented under Paris Baguette brand is well received and loved by food lovers in Indonesia.”
With this opening, Paris Baguette PIK Avenue presents various interesting offers for her fans. A special 30% + 10% discount for CIMB Niaga cardholders with a minimum transaction of IDR 250K can be used during the Grand Opening period from 22-29 October 2022.
“We re-emphasize our commitment to providing the best culinary experiences to make our customers smile. In the process, we continue to improve our services, introduce new menus and also bring new innovations for our customer's satisfaction," stated Gabrielle. Some of the new menus that will only be available at the Paris Baguette PIK outlet include Matcha Mousse Cake, Dark & White Choco Mousse Cake, Choco & Cheese Mousse Cake, Wasabi Crab Salad Croquette, Korean Spicy Crab Salad Croquette, and Chewy Choco Cheese Ball.
Furthermore, there are several other interesting offers, such as:
- Free Muffin promo (Morning Cheesy Ham Muffin) for min. IDR 150K purchase, valid from 17-23 October 2022
- Special Price promo, IDR 65K for the purchase of Bundling Mini Fresh Cream Cake / Matcha Mousse Cake & Tea (Earl Gray / Fruity Green Tea), valid from 22 October - 30 November 2022 applicable at 12.00-17.00 WIB
- Purchase With Purchase (PWP) promo, by adding a nominal transaction of IDR 10K, customers can get 1 additional drink valid only for the purchase of Grapefruit Hadong Tea / Iced Honey Lemon Tea in the period 22 October – 30 November 2022
In addition to the newest location on PIK Avenue, Paris Baguette fans can also enjoy their favorite food and signature drinks at other locations, such as Ashta District 8 Floor GF, Senayan City Mall LG Floor, Pondok Indah Mall 3 Floor GF, Summarecon Mall Bekasi Floor GF, Gandaria City GF Floor, Summarecon Mall Serpong GF Floor, and Kota Kasablanka GF Floor. All Paris Baguette outlets are serving customers for dine-in or takeaway every day from 10.00 to 22.00 WIB.
Paris Baguette in Indonesia is a joint venture between EFN and Paris Baguette Singapore, and is operated by PT Era Boga Patiserindo, a subsidiary of EFN. For more information, follow Paris Baguette Indonesia's Instagram account at @ParisBaguette_ID.
For further information, please contact:
Didit Putra Erlangga
Public Relations Erajaya Group