Jakarta, 23 April 2025 — Chocolate has always held a special place in the hearts of many. With its rich flavors and countless ways to enjoy it, chocolate has the power to bring happiness in every bite. But only a few creations leave a truly unforgettable impression.
To delight chocolate enthusiasts, Paris Baguette introduces Chocolat de Luxe, a luxurious collection crafted for chocolate lovers who seek more than just flavor — it's a full chocolate experience that delights the senses. Each creation blends high-quality Belgian chocolate, tempting textures, and creamy layers, offering indulgence in every bite.
Whether shared with family and friends or savored during a quiet, personal moment, Chocolat de Luxe is designed to turn ordinary occasions into something special. With its rich chocolate flavor and visually irresistible presentation, each piece becomes the perfect companion for every celebration or cherished moment.
The Chocolat de Luxe collection features:
- Belgian Choco Feuilletine Shortcake — a delicious chocolate cake wrapped in Belgian dark chocolate mousse and salted brown butter white chocolate mousse, then topped with fresh Belgian chocolate cream and crunchy choco feuilletine cookies.
- Triple Belgian Choco Bliss Tart — the softness of Belgian dark chocolate mousse with ganache, served in a chocolate tart shell, topped with Belgian chocolate cream and cacao nibs as a finishing touch.
- Crunchy Belgian Choco Bun — light-textured bun coated in 55% Belgian dark chocolate, and sprinkled with crunchy topping cacao nibs.
- Belgian Choco Pistachio Cake — a whole cake combining 90% and 55% Belgian dark chocolate in mousse, enriched with smooth pistachio custard and fresh chocolate cream.
- Belgian Choco Pistachio Shortcake — a mini version of the whole cake, offering the harmonious taste of Belgian chocolate and pistachio custard.
“We’re proud to present Chocolat de Luxe, a premium collection with authentic Belgian chocolate that can transform every simple moment into something special. Each creation is designed to provide an unforgettable experience, combining exceptional quality with unique flavors. This collection also showcases Paris Baguette’s commitment to delivering products that delight the senses and redefine chocolate enjoyment,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
To celebrate the launch of this special collection, Paris Baguette also offers attractive promotions such*:
- Add-on beverage for only Rp 11,000 with every purchase of shortcake or tart
- 20% off Belgian Choco Pistachio Cake during your birthday period.
The Chocolat de Luxe is now available at 17 Paris Baguette stores across Jakarta, Tangerang, Surabaya, and Medan, as well as on online food delivery platforms, starting April 20, 2025. Prices range from Rp 38,000 to Rp 490,000.
In Indonesia, Paris Baguette is operated by PT Era Boga Patiserindo (EBP), a joint venture between PT Era Boga Nusantara, a subsidiary of Erajaya Group under vertical Erajaya Food & Nourishment, and Paris Baguette Singapore. For more information, follow Paris Baguette Indonesia on Instagram @ParisBaguette_ID.
*T&C Apply
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For more information, please contact:
Amelia Allen
General Counsel & Group Head of Corporate Affairs - Erajaya Group