Jakarta, 11 August 2023 – The Korean pop culture is now growing in Indonesia, extending beyond just music, movies, and dramas. This Korean wave has reached the culinary scene, where Korean street food has become a favorite among Indonesian people. Taking inspiration from popular Korean street food, Paris Baguette introduces a new seasonal menu called K-Spicy Ppang Fair.
The word "Ppang" means bread in Korean, and Paris Baguette's K-Spicy Ppang Fair will offer 5 different types of "Ppang". These breads are carefully crafted to highlight both the soft texture and a spicy flavor in each option. Paris Baguette uses their signature dough base and tops it with Korean ingredients like kimchi, oden, tuna, chicken sausage, and others.
Gabrielle Halim, the CEO of Erajaya Food & Nourishment, stated, "Paris Baguette is always committed to bringing innovative new menus that are unique and cater to the preferences of our customers. This time, with K-Spicy Ppang Fair, we will present a series of special bread menus inspired by Korean snacks but with a premium taste thanks to the distinctive touch of Paris Baguette. In offering this limited edition menu, we have also adapted it to the Indonesian palate, which tends to enjoy spicy food. We hope that the blend of flavors presented will become a favorite among Korean cuisine enthusiasts in Indonesia."
Menu descriptions:
|
No |
Menu |
Description |
|
1 |
Oh-ppang Oh-ppang (Korean Oden Cheese Bread Stick) |
A heavenly combination of chewy cheddar cheese bread and oden fishcake |
|
2 |
Sau-ppang Sau-ppang (Korean Sausage Cheese Bread Stick) |
A chewy cheddar cheese bread and chicken sausage skewer |
|
3 |
Kimchi Pastry (Korean Kimchi Ham Pastry) |
Crispy and savory Kimchi pancake, the perfect fusion of flavors with stir-fried kimchi and chicken ham on a crispy pastry |
|
4 |
Kimchi Tuna Egg Ppang (Korean Kimchi Tuna Egg Bread) |
Spicy tuna and stir-fried kimchi mingle inside the bread, crowned with a luscious egg yolk |
|
5 |
K-Burger Set (Egg-mayo, Tuna, Kimchi Ham Sandwich) |
3 different flavored mini burgers (Egg-mayo, Tuna, Kimchi Ham Sandwich) with french fries |
The product variants of K-Spicy Ppang Fair can be purchased from 11 August - 30 September 2023, with prices starting from 32,000 to 70,000 Indonesian Rupiah. During the promotional period, customers can also buy the K-Spicy Ppang Fair bundle, which includes 4 types of bread for only 125,000 Indonesian Rupiah, and they will receive a free K-Spicy Ppang Fair edition sticker while supplies last.
Customers can directly purchase the K-Spicy Ppang Fair variants at all Paris Baguette outlets located in Ashta District 8, Pondok Indah Mall 3, Senayan City, Kota Kasablanka, Gandaria City, Summarecon Mall Serpong, Summarecon Mall Bekasi, PIK Avenue, and Puri Indah Mall. Furthermore, customers can also buy individual K-Spicy Ppang Fair items or bundles via the online delivery platform, GrabFood and GoFood.
Paris Baguette in Indonesia is a joint venture between EFN and Paris Baguette Singapore, and is operated by PT Era Boga Patiserindo, a subsidiary of EFN. For more information, follow the Paris Baguette Indonesia Instagram account at @ParisBaguette_ID.
For further information, please contact:
Marsha Karindra
Corporate Communications Erajaya Group
M: 0878 837 39697